Huda Kattan is bringing her acclaimed Huda Beauty brand to London’s Covent Garden.

The Dubai-based make-up mogul took to Instagram to share the news that she will be setting up shop in the British capital for 31 days from 29 November until 26 December, and has revealed that she chose London specifically as she’s “been obsessed” with it “for ages”.

“It really holds a special place in my heart and I literally couldn’t think of a more exciting place to have our first ever pop-up,” she said on her website. “I really wanted this to be super special, so my team and I are pulling out all the stops to make this the most fun and immersive pop-up ever.”

“We’re setting up in London’s Covent Garden, and you’ll be able to get your hands on everything from our cult and newest products to limited edition pieces that we created especially for you guys. We’re also giving the first 100 people to enter the pop-up a surprise goody bag!”

No prizes for guessing there will be queues around the block.

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