Amid the iftar events and suhoor gatherings that are sure to punctuate the Middle East’s social scene this month, how much time do we really make to curate Ramadan wishes for family and friends far away? Sending a text is convenient yet lacks effort, and editing a whole design on Canva can be a hassle. Hermès offers the perfect middle ground to this conundrum. Charming, hand-drawn illustrations as a backdrop to your Ramadan greetings are the prize in the Maison’s newest launch, a mobile-only mini-game.

Mr. Gallop is the game’s central character, and as his name suggests, he’s a horse. The gameplay is fairly simple and follows a classic ‘spot X’ puzzle format. The aim is to help Mr. Gallop find out where envelopes conceal themselves in three separate scenes that make up the gameplay. Hermès’ theme for the year, ‘The Drawing’ is an obvious inspiration, as are the Maison’s equestrian origins from the 1800s.

The whimsical illustrations spin a nostalgic tale of sharing greeting cards at school and writing heartfelt letters. Eid celebrations won’t be missed either, as Hermès promises that Mr. Gallop’s quest will change as the moon waxes, ushering in the festivities with style. 

Hermès’ campaign is a Ramadan experience that invites people from all over the world to share it together, createing a shared narrative transcends borders to connect hearts.

Join Hermès in sending beautiful Ramadan greetings to friends and family this Holy Month.