First whipping hypebeasts into a frenzy at the Autumn/Winter 2020 Dior Homme show in Miami, Artistic Menswear Director for Dior, Kim Jones has teamed up with Michael Jordan’s eponymous brand to bring the world the Jordan 1 OG Dior – a low-top and the high-top – creating a counterpoint where streetwear meets sartoria.
As with all coveted sneaker drops, a complex set of rules apply, so pay attention. The launch will take place on an exclusive microsite – the url of which so far remains a secret – where you will be invited to register for the guaranteed opportunity to buy one pair of these sneakers and will be asked to choose either high-top or low-top sneakers); a pop-in store or pop-up pick up location; and your size. Each sneaker shopper can only select just one boutique and register only once for the desired style and size. Air Jordan 1 OG Dior sneakers will be available for purchase exclusively in selected Dior pop-ups and pop-in stores only by registering on the digital microsite.
Keeping up? Then a limited number of sneakers will be allocated to each of the participating boutiques and the guaranteed opportunity to secure these sneakers will be given on a first come, first served basis to the lucky sneaker aficionados who register before they sell out. Dior will then invite the successful applicants to visit the Dior boutique selected to purchase their sneakers.
The store pick-up date will be sent via SMS or email shortly following verification of eligibility. A unique QR code with the individual’s name will be issued. A matching government-issued ID will be required at the time of purchase. Good luck!
Photos: Brett Lloyd and supplied