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Hailey Bieber turned heads in New York City this week while promoting her skincare brand Rhode, wearing a dramatic look from Saudi designer Mohammed Ashi’s Paris-based fashion house, Ashi Studio.
The sculpted co-ord, taken from the label’s Couture Fall/Winter 2025 collection, was crafted in brown horsehair and featured a fitted bodice paired with a floor-length skirt that flared subtly at the hem.
Bieber styled the ensemble with pointed brown heels and her signature slicked-back bun, allowing the architectural design to take centre stage.
Founded in 2007, Ashi Studio has become a powerhouse in haute couture, dressing global celebrities including Beyoncé, Kylie Jenner, Anna Kendrick, and now Bieber. The house is known for its bold silhouettes and intricate craftsmanship, hallmarks that have earned it a place on the Paris Couture calendar.
Bieber’s appearance in Ashi’s design comes as her own brand, Rhode, hits a major milestone: the skincare line is now stocked in Sephora stores, making its cult-favourite products – from the Peptide Lip Treatment to the Glazing Milk – accessible to a wider audience.
With Ashi Studio gaining further global recognition and Rhode expanding rapidly, Bieber once again proves her influence as one of today’s defining style figures, spotlighting Saudi couture on an international stage.
