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The cult-favorite beauty brand Glossier has made its much-anticipated debut in the Middle East, launching exclusively at Sephora.
The much-loved New York-founded brand is known for its products inspired by the people who use them, focusing on skincare, makeup, body care, and fragrance optimised for real life. The brand creates efficacious formulas that help you look and feel good, alongside thoughtful design and fostering conversation.
Cult favourites from the brand include Glossier You, a unique skin scent enhancer; Boy Brow, a volumising brow pomade; Cloud Paint, a blendable blush; and Futuredew, an oil-serum hybrid that provides a dewy glow.
Although Glossier was born online, immersive in-person retail has always been a key aspect of bringing the brand to life, with Glossier’s mission to make beauty accessible to more people globally. These offline experiences allow customers to meet others, touch and feel products, and truly step into the Glossier world, enhancing the connection with its community.
Glossier’s expansion follows a record-breaking launch in 650 Sephora stores across North America in early 2023, along with recent introductions in the UK and Mexico. The brand quickly gained popularity, with Glossier You emerging as the top fragrance in North America in 2023.
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