Take A Tour Of The First Global Adidas Flagship Store At The Dubai Mall
Your first look inside the largest adidas store in the Middle East
Find all the latest Originals designs and collabs - all with equally flagrant disregard for the rules of upper and lower case - including YEEZY, adidas by Stella McCartney, Y-3 and IVY PARK at the new flagship at The Dubai Mall which opens on 25 February
Following the success of the PresentedBy pop-up at Level Shoes in December, and the launch of Sneaker District in Abu Dhabi, the new adidas flagship has hopes of becoming a hub and haven for sneakerheads and collectors.
CrepProtect is one of bespoke in-store services available at The Dubai Mall's new adidas flagship.
Download the app to become your own shop assistant - a real-time product scan and a try-it-on feature called 'Bring it to Me' means you can check size availability, request styles and have them brought to you while browse.
A calendar of free in-store events can also be found on the adidas app.
Love a Dubai exclusive? Us too! Find them in the DXB Shop zone. "We are thrilled to open our first global flagship store in the region at The Dubai Mall," reveals Dave Thomas, Managing Director of Emerging Markets, at adidas. "This new flagship brings the very best of our brand in an unrivaled shopping experience where physical and digital meet." He continues, "With Dubai increasingly becoming a hub for innovation, creativity, and sustainability, our futuristic retail concept corresponds with the DNA and vision of this dynamic and exciting city.
For more information, visit shop.adidas.ae/Photos: Wilbur Smith
