If you haven’t heard the news, i’m sorry to break it to you – but Riri’s Fenty parfum is officially sold out.
Earlier this week, the beauty mogul teased a video on Fenty Beauty’s Instagram account showcasing a mystery brown bottle and a cap being removed – hint hint, a teaser of Fenty’s perfume bottle. Following that post, Rihanna took to her social media to share two promotional images from the fragrance campaign, captioning her post “#FENTYPARFUM COMING SOON👀”.
After launching her empire in 2017, Fenty Beauty has been skyrocketing, leading Riri to expand her brand into the world of skincare with Fenty Skin (which we are beyond thankful for). And now, the singer and entrepreneur has launched a new luxury scent as part of her Fenty Beauty line. The scent is filled with magnolia musk, Bulgarian rose and blueberry. It launched earlier this morning via fentybeauty.com and sold out within the first couple of hours.
Riri has dabbled into the world of fragrance in the past via a licensing deal with Parlux, where the likes of Kim Kardashian West and many more A-list celebs have created their signature scent. But as of recent, speculations have surfaced that there is a possible Fenty Hair launch in the works? Back in March, Rihanna’s trademark application was released, sharing a possible chance of Fenty Hair launching sooner than later. The hairline consists of hair-styling preparations and hair-bleaching, but Rihanna has yet to confirm the news.
Rihanna’s beauty venture has officially made her a billionaire thanks to her highly successful business, Fenty Beauty – congratulations, bad gal Riri; you are an inspiration to many!