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In today’s fast-paced world of entrepreneurship, women are taking the lead with bold ideas, game-changing brands, and a passion for empowering others.
From sustainable fashion to wellness, these women are not just breaking barriers – they’re setting new standards.
Here are eleven female entrepreneurs you need to follow, each making their mark with a unique blend of creativity and business.
Whether it’s fashion, fitness, or cultural innovation, they’re redefining success and showing us what it means to be a true force in today’s world.
Yasmeen Jisri: Turning a Sweet Passion into a Thriving Business
Yasmeen Jisri, founder of Bake My Day, turned her love for nostalgic desserts into a thriving business. Raised in Saudi Arabia, she found comfort in cookies and brownies, a passion that followed her through her studies in the UK and into the corporate world. But a 9-to-5 job in insurance couldn’t compete with her obsession for the perfect cookie. Driven by her fascination with food aesthetics and a desire to share joy through desserts, Yasmeen began experimenting with recipes after work, refining her craft and posting mouthwatering photos on Instagram. Bake My Day started as a one-woman operation, fuelled by organic growth and word of mouth. Without involving family or friends initially, she captured the hearts – and taste buds – of strangers who quickly became loyal customers. When her husband’s job moved the family to Dubai, Yasmeen brought Bake My Day with her, rebuilding her customer base from scratch. Through grit and an unwavering commitment to quality, she expanded Bake My Day into a recognized brand while balancing entrepreneurship with motherhood. With a hands-on approach and meticulous attention to detail, Yasmeen now envisions Bake My Day becoming a household name across the GCC. The founder and entrepreneur shares her daily entrepreneurial journey with detailed day in the life videos on TikTok.
Emma Sinclair: Leading Social Media Strategy for Success in Dubai
British entrepreneur Emma Sinclair is the founder of The Social Cow (UK) and The Social & Content Co. (UAE), two agencies at the forefront of digital marketing. With a keen eye for social-first content and a deep understanding of strategy, Emma has made her mark by crafting content-driven strategies that connect global brands with highly engaged audiences in the fashion, beauty, and lifestyle industries. Her journey began eight years ago, fuelled by a passion for storytelling and a desire to help businesses navigate the evolving social media landscape. Expanding her agency to Dubai marked a pivotal moment, enabling her to collaborate with international brands, from luxury fashion houses to five-star hotels. The path to success wasn’t without challenges, from adapting to the fast-paced nature of the UAE market to constantly innovating in an ever-changing space. Today, her agencies continue to thrive by blending creativity with strategy, helping brands cut through the digital noise. As Dubai cements itself as a global hub for luxury, fashion, and business, Emma’s work is proving that in social media, innovation is key.
Hebah & Kismat Fasciolo: Redefining Fitness with Brrn Barre
Sisters Hebah and Kismat Fasciolo, alongside their mother, founded Brrn Barre, Dubai’s first hot barre studio, driven by a shared passion for fitness and empowering women. Growing up Pilates was always a bonding ritual for the sisters – a passion nurtured by their mother, who remains their greatest role model. Amid their busy lives, their moments on the mat became an escape, sparking a deeper love for movement. After exploring barre and Pilates studios across London, Amsterdam, Barcelona, and New York, they recognized a gap in the market. This inspired them to create Brrn Barre, a studio that blends retro elegance, modern sophistication, and a distinct Western influence for all the fitness girlies who want to feel their best. Located in the heart of Dubai, where their roots run deep, Brrn Barre is more than just a workout; it’s an eclectic, inspiring, and HOT space where women can ignite their inner fire, push their limits, and embrace the strength of family and community.
Sol Parga: Bringing Sustainable Luxury to Dubai
Sol Parga, founder of Soleil, started her sustainable, handcrafted accessories brand in Spain, blending Mediterranean influences with modern luxury. With a background in Fashion Design from London, she creates timeless, made-to-order pieces that prioritise quality over mass production.After working in fast fashion in Madrid, Sol decided to take a different path and build a slow fashion brand. Her atelier in Spain is run entirely by women artisans, ensuring each piece is crafted with care and intention. As Soleil gained popularity, Sol expanded to Dubai in 2023, recognizing the growing demand for her brand in the UAE and GCC. Now based in Dubai, she offers a fresh take on luxury, catering to those who value exclusivity and sustainability. For Sol, empowerment comes from challenging the status quo and redefining luxury in Dubai’s evolving fashion scene. Through Soleil, she continues to inspire conscious, fashion-forward women in the region.
Katia Samra: Redefining Luxury with Purpose
Entering the world of fine jewellery, a space long shaped by tradition and largely led by men, was never easy. But for Katia Samra, challenge is where purpose is born. As a woman, she didn’t just want a seat at the table – she wanted to create a new one, shaped by intuition, creativity, and connection. As the Artistic Director and Director of Marketing at Samra Jewellery, she isn’t just continuing a legacy, she’s reshaping it. Growing up in the family business, Katia’s passion for jewellery was woven into her DNA. She later studied Marketing and Advertising at the American University of Dubai, alongside diamond grading and jewellery design. With a keen eye for artistry and strategy, she has redefined Samra’s identity, secured the international license for Versace Fine Jewellery, and led the brand’s creative and marketing direction. Beyond aesthetics, she launched Dream Big with Samra, mentoring aspiring artists and entrepreneurs while championing collaborations with women-led businesses.
Sabrina Nora: Building a Slow Fashion Legacy
Persian-German entrepreneur Sabrina Nora founded Silently Lovers in Dubai, a womenswear brand redefining slow fashion. Raised on strong ethical beliefs, she knew from 16 that fashion was her path. Rooted in sustainability and timeless design, the brand encourages conscious consumption – offering versatile, high-quality pieces designed to last. Her journey began during lockdown while studying Fashion Retailing & Marketing. With time to fully conceptualise her dream brand, she built a branding deck, designed her first collection, and immersed herself in industry research. Travel restrictions led her to local ateliers in Dubai, allowing her to be hands-on with production and support artisans. Despite challenges, her passion kept her moving forward. From a self-taught process to a fully realized brand, Silently Lovers embodies minimalism with a nostalgic touch – proving that fashion can be both ethical and effortlessly stylish.
Tanya Zoulfikar: Weaving Heritage into Modern Fashion
Egyptian fashion designer and content creator Tanya Zoulfikar founded Zolf in 2020, turning a passion for design into a brand that celebrates Arab women. While studying fashion design at Istituto Marangoni online, she launched Zolf during lockdown, inspired by the resilience and beauty of Arab women. Her debut collection, Homeland, paid tribute to their shared heritage, embracing diversity and individuality with designs meant to inspire confidence and pride. Travel restrictions led Tanya to Cairo’s local ateliers, where she worked closely with artisans and oversaw production firsthand. But when she returned to Paris for further studies, she made the difficult decision to pause Zolf. In summer 2024, she relaunched the brand with the vibrant Forêt Collection, a summer lineup of matching sets, chic beachwear, and stunning party dresses designed for effortless elegance and confidence. From a self-taught process to a fully realized label, Zolf remains a symbol of empowerment, celebrating the unique spirit and beauty of Arab women worldwide.
Zariyat Akhmedova: Crafting Dreams, One Cake at a Time
From a young age, Zariyat Akhmedova dreamed of owning her own bakery. Born in Dagestan and raised in the UAE, she turned that vision into reality with Kurimu Sweets and Candies, a Japanese-inspired bento cake shop known for its delicate flavors and handmade recipes. Her journey began with a deep love for baking, leading her to study in Moscow and perfect her craft. With determination, she brought Kurimu to life in Dubai, a city that embraces innovation and supports aspiring entrepreneurs. Balancing a full-time job while building a business was challenging, but her passion made Kurimu a recognized name in the UAE’s desert scene. Beyond baking, Zariyat empowers young women through cake decorating workshops, fostering creativity and confidence. Her story is a testament to how Dubai nurtures ambition, proving that with passion and perseverance, dreams can become reality.
