New Year’s Eve is a celebratory time filled with hope for what’s to come and gratitude for what’s been. adidas X IVY park wants to celebrate with the brand’s ardent acolytes, so it launched its fifth collaborative collection called HALLS of IVY. In true holiday style, the inclusive line is a celebration that encourages people from all backgrounds and walks of life to come together and nurture their individual creativity through fashion. It’s a collection unbound by any labels or formats, making it ideal for people hoping to redefine themselves and grow in the new year.
The adidas X IVY PARK collection campaign is dubbed “Welcome to the HALLS of IVY.” On a local scale, it has brought together four rising female talents from the Middle East to represent the HALLS of IVY as a collective: Rania Fawaz, Junaynah El Guthmy, Laura Leonide, and Faith Semine. Each of these talents embodies the region’s continually growing diversity. The campaign also amplifies the young women’s unapologetic senses of self-expression and individuality that is at the crux of adidas X IVY PARK. Paired with renowned figures like Beyoncé and Natalia Bryant on a global scale, the HALLS of IVY figureheads represent the halls as a boundless place where all are welcome, including children. As with the fourth adidas x IVY PARK collection, HALLS of IVY features styles made for both adults and kids.
The HALLS of IVY stands for the power of self-expression and wielding your own voice. The adidas X IVY PARK team imagined these halls to help customers do both, and connect with like-minded people. These principles os self expression and individuality inform the brand codes for the HALLS of IVY collection, which contains classic fashion silhouettes infused with individual style, swagger, and the spirit of following your wildest dreams. The brand harkens back to its signature vibrant colour palette for this collection, with its sequin duster and knitted pants. They’ve also included reimagined Glen plaids, houndstooth patterns, and structural tailoring to complement the power of fierce individuality.
Discover the collection at adidas.com