Fable & Mane shot and produced by GRAZIA

Ever wondered how and why hair-oiling gained so much popularity, especially during the pandemic? This thousands-year old tradition dates back centuries in India, where women would apply oil remedies to their scalps and strands before showering or before bedtime, as it is believed to rejuvenate the natural oils of the scalp and leave your hair moisturised, nourished and overall healthier. And who better to try out this popular treatment with than a brand whose entire story is based on merging ancient Indian ingredients with modern Western treatments (and which is now available in a 21st century bazaar: Sephora)?

What we love most about Fable & Mane is their familial story. Founders of the brand, Akash and Nikita Mehta are siblings who have combined their specialised skills, as well as their grandmother’s practices, to bring their brand to life. A brand with a personal story is a brand many can relate to.

Fable & Mane uses natural plant oils, known for nourishing every strand from the root to its end. Take their best-selling and award winning hair oil: it’s concentrated with Ashwagandha, a plant grown in India, the Middle East and parts of Africa that is known for it’s de-stressing properties as well as its ability to stimulate the production of melanin, which encourages hair growth and repair. These are just some of the several benefits associated with the centuries-old plant. The hair oil also contains Dashmoola, which translates to ‘ten roots,’ referencing the ten ancient ingredients found in the formula that are all known for their endless list of benefits: controls hair-loss, moisturises and nourishes the hair, eliminates dandruff, treats split-ends and the list goes on.

HoliRoots Hair Oil by Fable & Mane, Dhs157, SHOP NOW

The brand has several other products that are just as deserving of your attention, and are all vegan and silicone free. The two collections currently released from the brand include HoliRoots Ritual and SahaScalp Ritual, so if you’re not a fan of oils, there is a range of other products to choose from which will show delicate care to your hair, from shampoo and conditioner to scrubs and serums. Your hair has never been more nourished.

HoliRoots Collection by Fable & Mane | Courtesy of Fable & Mane

With the announcement of their products arriving to 42 Sephora stores across the GCC, co-founder and creative director Nikita Mehta shares, “We are absolutely thrilled to be launching in the Middle East, we believe our products will really resonate with customers here who have an inherent appreciation for culture, rituals and tradition, not to mention the importance of familial bonds.” Her brother Akash, co-founder and CEO of the brand also reiterated, “We are so excited to share our unique potent ingredients and divine scents with customers in the Middle East whilst educating on scalp health and washing hair with intention and not in a rush.”

You can now shop your selection from Fable & Mane in the nearest Sephora store to you as well as online by clicking here.