Newsfeed
It started with a school talent show. Now, she’s performed at Expo 2020, built a sound that spans R&B to rock, and caught the attention of a region hungry for something different. Meet Almas—the artist who’s just getting started.
The Emirati singer and rapper Almas has already established herself as one of the region’s most exciting musical talents. Her genre-blending sound and unique aesthetic embody the spirit of breaking boundaries and rewriting the rules. From performing on one of the world’s biggest stages at Expo 2020 to crafting tracks that blend Khaleeji rap with rock and R&B, Almas’ rise to prominence has been nothing short of extraordinary.
Starting her career at just 15, she’s spent years honing her sound into something unmistakably her own. When it comes to songwriting, Almas is all about intuition and feeling. “I start with the chord progression first,” she shares. “Once I feel something, I start to write a song.” That emotional clarity carries through in every beat and lyric, helping her music transcend borders and genres.
As for her aesthetic, let’s just say it’s as bold as her sound. Think vintage grunge meets polished glam with a touch of Amy Winehouse. Inspired by icons like Kurt Cobain, Roger Waters, and David Gilmour, her personal style is as thoughtfully curated as her tracks. Whether it’s her album art or her grid on Instagram, everything feels intentional.
“I keep my fans updated with upcoming music releases on social media,” she says. “It’s about making them part of the journey.”
So, what do you pair with bold sound and unapologetic self-expression? A car that’s equally unapologetic, such as the Mercedes-Benz GLC SUV.
Much like Almas, this isn’t just about performance—it’s about pushing boundaries. The latest GLC features the ultra-smart MBUX infotainment system with 5G connectivity and Dolby Atmos music streaming (hello, ultimate car karaoke). AI-driven personalisation lets you create custom settings for different moods—whether it’s cooling the seats during a summer road trip or setting the vibe with ambient pink lighting on a late-night drive.
The GLC’s digital vehicle key feature means you can unlock, lock, and start your car with just your phone. It’s the kind of convenience that fits right into the fast-paced, forward-thinking lifestyle Almas embodies. And for the eco-conscious among us? There are leather-free interiors and new, sustainable colour options that hit the sweet spot between luxury and responsibility.
For Almas, the journey is only just beginning. With every performance and track, she continues to challenge what it means to be an artist in the region—and we’re watching (and listening) closely. Just like the GLC, she’s built for what’s next.
