“The best time to plant a tree was 20 years ago. The second best time is now.” This is the reminder literally sewn into the fabric of Dubai’s new sustainable loungewear brand on the block. The dawning of the age of athleisurewear has given rise to a number of brands who have reassessed their priorities and responsibility to the planet while purveying palette-pleasing tonal sweats for stylishly staying safe in the new normal.
Joining them now is TWAN which stands for Together We Are Nature, and sets itself apart from the rest with this striking series of unretouched images. Born in Dubai, TWAN is the brainchild of husband and wife duo Mohammad and Khadija, and was founded during the Great Isolation of 2020 from the desire to give back to the planet.
In addition to planting 10 trees with every 100 per cent organic cotton T-shirt, hoodie, sweatshirt and pair of sweatpants or shorts sold, TWAN only uses certified eco-friendly materials from fabric sourcing to manufacturing to packaging – so labels are made from recycled materials and packaging is plant-based and biodegradable with no toxic residues or micro-plastics.
Building on its ethos of sustainability, slow fashion, reduced waste and transparency also lie at the core of TWAN’s fashion manifesto. “We believe that the eco-friendliest clothes are the ones that you wear a looot that’s why we practice attention to details and concentrate on creating pieces that are long lasting and seasonless,” explain Mohammad and Khadija. In order to reduce waste, production runs are limited and fabric offcuts are given a second life. Sweatshirt Dhs389 and sweatpants Dhs399 both TWAN
On the important matter of ethical fashion, they add, “We are convinced that customers deserve to know how their clothes are made, by whom, where and in what conditions. That’s why we put transparency at the heart of everything we do.” A covetable, conscious collection that’s making the world a better place? These are the clothes the world needs in 2021.
Prices start from Dhs199 for a T-shirt up to Dhs445 for a hoodie in sizes XS to XXL for men and women in yellow, black, milk, beige and blue. More more information visit thetwan.com, and follow on Instagram @the.twan