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If there’s one thing Dyson is doing, it’s revolutionising the beauty game. The brand has made a name for itself with beloved styling tools.
First launching its groundbreaking hairdryer the Dyson Supersonic in 2016, the British founded tech company has expanded its offerings with the popular Airwrap, Airstraight and most recently its styling creams and serums.
But it’s the iconic Supersonic which has remained at its core and now the latest iteration of the tool will have you blown away… quite literally. Enter the new Dyson Supersonic R.

First introduced a year ago with new advanced technologies, until now the tool has only been available to professional stylists. But now, the celebrity-favourite blow dryer, described as “a magic wand” by famed stylist Anthony Turner, is now available for everyone to achieve flawless, runway-worthy locks.
What truly sets the Supersonic apart is its heat damage control technology. The hair dryer claims to minimise damage with intelligent heat regulation that automatically adjusts temperature and airflow, giving you a salon-quality blowout while protecting your hair.
And of course, the new Dyson Supersonic comes with a wide selection of attachments for all hair types, ensuring you can style your natural hair – whether curly, straight, thin or thick. The compact design of the new Supersonic makes for a more lightweight tool, making it the ideal choice not just for professionals but also for styling at home.
Shop the new Dyson launch below.
