Dune London has teamed up with one of the most recognisable regional faces in fashion, Deema Al Asadi, to unveil an exclusive Ramadan capsule collection.
Ahead of the Holy Month of Ramadan and to mark the launch of the exciting collaboration, GRAZIA hosted an exclusive preview event in collaboration with Apparel Group brand Dune London.
The invite-only event featured GRAZIA’s VIP clientele, all of whom enjoyed a magical evening at Kyma to mark the unveiling of the collection.
Featuring a date station, product activations, a traditional oud player and flame performers, which saw a spectacular entrance with Deema, it was an evening to remember.
Deema herself also shared anecdotes with Milli Midwood, head of young women’s lifestyle, about her favourite pieces from the Dune London Ramadan collection, particularly the items she styled on the night, as well as what she’s looking forward to during Ramadan after a busy few weeks travelling for Fashion Month.
Take a look inside the exclusive event below.
Capturing the spirit of the Holy Month, the collection showcases Dune London’s signature silhouettes, adorned with intricate hand-placed beading, ornate embellishments and dazzling diamanté detailing. From elegant kitten heels to contemporary mules and statement-making heels, each piece promises to elevate your Ramadan ensemble. Complementing these footwear marvels are beautifully coordinated handbag styles, designed to accompany you through the Holy Month festivities and beyond.
Fusing Deema’s impeccable taste and eye for fashion and Dune London’s unparalleled craftsmanship, it’s a collection you won’t want to miss out on.
The new collection is available now in Dune London Middle East stores and exclusively at dunelondon.me.
