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Safa Siddiqui, famed for her sharp wit and unapologetic style on Dubai Bling, is embarking on a new chapter—this time as the CEO of her own real estate company.
The fan-favourite reality star recently took to Instagram to announce the launch of her business venture, Decisive Living, marking her return to the world of luxury properties.
“First housewife, now CEO,” Safa shared with her 1.4 million followers. “I can finally announce my company @decisiveliving.ae for all things real estate, business set-ups, and visas.”
While many recognise her as a glamorous television personality, Safa’s eight years of experience in the luxury real estate market make her more than equipped for this new venture.
Expressing her passion for the city, she explained on Instagram, “I love this city so much. I want to help as many people as I can make this their home.”
Safa, after the success of the show, is leaving her mark on Dubai with her partnership with renowned business developer Dyuti Parruck.
Speaking to Arabian Business, Safa revealed why she’s eager to embrace her new role. “I’m not cut out to be a housewife alone,” she admitted. “I need that mental stimulation to give me satisfaction and purpose. I owe so much to this city for what I’ve been able to achieve. Crazy things can happen in Dubai.”
Safa Reaffirms Her Passion For Real Estate While Filming Dubai Bling Season 3
Fans of Dubai Bling will recall Safa’s brief step back into real estate in season three when she joined her close friend Zeina Khoury at Zed Capital.
“Safa and Fahad own a portfolio of properties,” Zeina shared in the first episode. “Now, she wants to explore how she can come back into real estate and be part of my new venture.”
Although her time at Zed Capital was short-lived due to her responsibilities as a mother of two, it was clear Safa had not lost her enthusiasm for the industry.
