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Beauty lovers, listen up. If your travel itinerary includes Doha and your passion includes everything from glow-boosting serums to iconic fragrances, you need to know about Doha Festival City – aka Qatar’s premier beauty playground that’s redefining the retail experience. According to the mall’s newly released Festival Edits report – Qatar’s first retail trends study – prestige beauty is booming, surging by 12% in 2024.
So, for the truly beauty-obsessed, GRAZIA has rounded-up the five destinations in Doha Festival City that you simply can’t miss.
Gold Apple: For the Ultimate Curated Haul
Think of Gold Apple as your insider’s guide to the global beauty scene. This regional powerhouse is a treasure trove of international cult-favourites and the latest in K-Beauty and J-Beauty innovation. It’s the spot to discover that viral moisturiser or a niche fragrance before anyone else.
Your Must-Shop: An unparalleled selection of performance-led skincare from over 100 Korean cosmetic brands.
Sephora: The Iconic Beauty Hub
Step inside Sephora and feel the beauty buzz. It’s the place to swatch the latest palettes, discover a new brand, and get lost in the sheer scale of the beauty world. As a cornerstone of the mall’s beauty offering, it delivers the iconic, community-driven experience we all love, amplified.
Your Must-Shop: Exclusive sets and the season’s hottest launches across every major brand. And we mean every.
Hermès Beauty: A Lesson in Luxe
The arrival of Hermès Beauty was a landmark moment. Stepping inside is an experience in itself – a world where beauty is treated as wearable art. From their refillable, exquisitely weighted lipsticks to their nuanced fragrances, every detail speaks to high-luxury beauty.
Your Must-Shop: The timeless ‘Rouge Hermès’ lipstick collection, a true object of desire.
CREED: Find Your Signature Scent
In a market where fragrance is king, Creed reigns supreme. The house offers a deep dive into perfumery heritage, with scents that tell a story. For anyone who believes a fragrance is a core part of their identity, a visit here is non-negotiable.
Your Must-Shop: A bespoke consultation to find your signature scent, from classic favourites like ‘Carmina’ to a more personal discovery.
MAC Cosmetics: The Pro-Artist Playground
MAC remains the undisputed authority for makeup mastery. The counter at Doha Festival City is a dynamic hub of creativity, catering perfectly to the report’s finding that Gen Z is the most beauty-engaged demographic. It’s the place for professional advice, bold colour, and that iconic pro-vibe.
Your Must-Shop: Their legendary ‘Studio Fix Foundation’ and limited-edition collections that sell out globally.
