COS AW21 Collection
Courtesy of COS

COS is the next fashion brand to confirm its attendance at London Fashion Week officially.

The contemporary line known for its innovative designs and timeless styles will be showcasing a hybrid show encompassing a physical catwalk, blended with artistic portraiture and moving images, digitally live-streamed to all at cos.com.

The brand’s latest autumn/winter 2021 collection is embarking on a new journey as it will redirect its focus in a new direction. The new and improved collection will incorporate COS’ signature styles in a more elevated and redefined style – creating the ultimate staple pieces for your wardrobe. The brand’s mission is to explore new ways to approach contemporary culture through the lens of fashion.

Photographed by Jack Davidson and styled by Clare Richardson, COS’ autumn/winter campaign features activists, futurists and storytellers. From actor Janaya Future Khan to supermodel Raquel Zimmermann and more, the cast is filled with a team of leaders focusing heavily on innovation and creativity as they shape the way we think about tomorrow – making it a collective expression to set the tone for our future.

Within COS’ in-house atelier, they have taken a closer look at the brand iconic garments from its contrast binding to hand-stitched re-enforcements and adjustable new fits. The brand prides itself in its craftsmanship and focuses heavily on each garment’s longevity, including perfecting its signature tailoring. Throughout its latest designs, you will see a new and improved logo featuring sourced paper, and durable woven paper handles as a new material to ensure packaging is 100% recyclable and aligning with the brand’s sustainable values.

By focusing heavily on material innovation and durable designs, COS is nurturing its commitment to sustainability with a collection made from organic and repurposed materials and recycled fabrics. So not only are you reducing the carbon footprint in an oversaturated industry, but now, you are officially creating a wardrobe filled with timeless designs that will take you from season to season seamlessly.