Bringing the fairytale to life worldwide, Flower Knows is an enchanting China-based beauty brand dazzling the globe. Flower Knows offers a fresh take on femininity with unique and gorgeously crafted products that go against the grain. Consisting of transcendent narratives and quality beauty supplies, Flower Knows is on the rise and gaining immense international recognition.

At the brand’s foundation, Flower Knows is all about fairy tales and art pieces rooted in a mission to romanticize the world. Each product is delicately designed and made with love and attention to detail. Flower Knows’ signature aesthetic is evident within each of the brand’s fanciful and fantastical series.

As the international beauty market continues to flourish, Flower Knows is equipped to be a dominant force. According to China’s General Administration of Customs’ 2021 report, the volume of cosmetic exports in China grew to $4.85 billion, indicating an annual growth of 14.4%. This amount reflects a monumental increase in the beauty industry from 2018 to 2019, when cosmetic export volume was reported at $2.5 billion and $2.774 billion, respectively.

A significant portion of this growth can be attributed to beauty brands that emerged post-2016. The enticing product features of unique young brands have found widespread appeal, with Flower Knows shining brightly among these brands. With a passion for making an authentic impact, Flower Knows encourages and empowers women to embrace childhood nostalgia and wondrous femininity. Flower Knows seamlessly weaves the mythical, magical, and majestic elements of fairytales into its charming makeup masterpieces, infusing inspiration from classic mythic creatures in the brand’s lipsticks, eyeshadow palettes, and more.

In 2019, Flower Knows took its products to Japan, making the country the first overseas market to enjoy the brand’s mesmerizing cosmetics. Two years later, in 2021, Flower Knows experienced more Southeast Asia expansion, emerging on multiple online platforms. Flower Knows successfully ventured into European and American markets the following year. The cosmetic brand adeptly navigated diverse markets by implementing strategic design, localized content, and artful adaptation, generating an impressive gross merchandise volume of 10 million RMB. As of 2023, Flower Knows has fruitfully grown, with products on the shelves of nearly a thousand stores across China and a continued lucrative presence internationally.

With a clear understanding of what makes fairytales so fascinating, Flower Knows invites all those who desire the whimsical escape of fairytales to delight in their immersive and aesthetically pleasing offerings. Whether you crave the elegant design of French architecture or Asian art decorations, the soft enchantment of girly swans, the sweet decadence of chocolate, or the vivid, colorful vibrancy of mermaids, Flower Knows cosmetics knows just how to transport you into a rich world of fun and femininity. Having risen above the challenge of navigating diverse tastes and preferences, like the cultural difference between European and American consumers’ desire for bold colors and Asian cultures’ preferring more neutral aesthetics, Flower Knows has creatively managed to cater to diverse desires.

Flower Knows’ ability to evolve and bottle the universal appeal of fairytales in each of its well-crafted products indicates the brand’s bright future and ever-growing international impact on beauty, innovation, and imagination.

ITP Media Group newsroom and editorial staff were not involved in the creation of this content.