POV: It’s press week and you’ve asked ChatGPT to write your editor’s letter.
“Dear Readers,” it starts.
“Welcome to the latest issue of our women’s magazine, where we bring you the latest fashion and beauty trends that will inspire you to be the best version of yourself. As we gear up for spring and summer, we are excited to share with you our carefully curated selection of products, tips, and insights that will help you stay on top of your fashion and beauty game.
In this issue, we have some amazing features that you won’t want to miss. We’re exploring the latest trends in makeup, hair, and skincare and sharing tips from top experts in the industry. We also have some fantastic interviews with some of the most inspiring women in the world of fashion and beauty, who will share their personal stories and secrets to success.
In our fashion section, we’re showcasing some of the most exciting and colourful trends for the season ahead. From bold prints and patterns to fun accessories, we’ve got you covered for all your style needs. Whether you’re looking for inspiration for your next outfit or simply want to stay up-to-date with the latest trends, we have plenty of ideas to get you started.
As always, we want to hear from you, our readers. Your feedback is essential to us, and we love hearing your thoughts and suggestions. We’re always looking for ways to improve our content and bring you the most relevant and engaging articles, so please don’t hesitate to reach out and let us know what you think.
Thank you for being a part of our community, and we hope you enjoy this issue!
Sincerely,
[Editor’s Name]”
The breakout star of the synthetic world, the Chatbot AI prototype that the Internet is obsessed with has taken the world by storm. It’s only March, but we may as well call it now: ChatGPT, is, and will continue to dominate headlines this year. The OpenAI platform has quickly become a governing example of the influence that synthetically generated content will have on our future, showing us just how powerful these online tools can be. But between NFTs, Web3, and the Metaverse, all shifting fashion’s definitions of reality and balance of power, what does this mean for the future of our industry at large?
The year that was 2022 saw numerous brands launching virtual collections, including Gucci, Zara, Adidas and Prada. Adidas, for example, partnered with AI platform provider FindMine to automatically generate complete recommended outfits when customers browsed an individual product. The AI software can also be trained to create content for social media, imbibing the language, tone, and style of your brand.
But ChatGPT goes beyond just writing good copy, too. Through AI and algorithms it can also pull data from fashion shows, trend reports and styling references to generate a thoroughly customised set of user recommendations for putting an outfit together. Do we need to prepare ourselves for a future where your favourite fashion brand chatbot can style you better than yourself?
As someone who has a team made up exclusively of Gen Z, I see first-hand how the younger, digital-native generation doesn’t really perceive any difference between the online and physical worlds. They are just as excited about buying virtual Air Jordans in Roblox as they are about new sneaker drops in real life.
The last few decades have brought a step-change in how people use technology to communicate, express themselves, and shop. And this issue sees many visions of this next iteration of the Internet. We’re at the cusp of something new. Smart minds are building out the synthetic world quicker than we know it, funding is moving rapidly in this direction, and Gen Z are already there.
We don’t know quite yet what the future of fashion in the digital age will look like, but I asked ChatGPT to summarise this impending collision of worlds in one sentence… “What lies ahead is characterised by constant innovation, connectivity, and accessibility, allowing for greater diversity and inclusivity.” A case, if there ever was one, to look forward to an exciting ride.
MILLI MIDWOOD
@MILLIMIDWOOD
[email protected]
