The spring/summer season is upon us, which means a wardrobe upgrade, of course. And a staple item for the GRAZIA team is always footwear.
Opting for something cool, yet comfortable is always key – and that’s where Birkenstock comes into play.
Renowned for its fusion of functionality and style, the brand has unveil its highly anticipated 1774 Collection for the SS24 season.
Taking inspiration from the spirit of downtown New York ’70s and ’80s, this collection pays homage to the era’s artistic experimentation and collaborative ethos.
Echoing the spirit of diversity and creativity, the collection offers six distinct styles, including two exciting new additions.
Enter the 33 Dougal, inspired by Birkenstock’s timeless Boston clog design. This new design showcases smooth leather in rich autumnal tones, exuding understated elegance with its colour-matched buckle.
Another new design, the 222 West, blends the iconic Birkenstock Arizona and Boston styles, presenting a fusion of mobility and freedom in sleek black leather adorned with chrome buckles.
The new collection also welcomes classic Birkenstock silhouettes like the Arizona, reimagined in sophisticated Berlin leather and earthy suede renditions. The return of the Tokio silhouette in rustic shades adds a touch of nostalgia to the lineup.
The new campaign lensed by Max Farago, delves into the vibrant tapestry of New York’s creative heritage, spotlighting a diverse ensemble of New Yorkers whose lives intertwine with the city’s rich cultural fabric.
From Cassi Namoda’s nomadic journey, weaving personal narratives with historical contexts, to Rafael Prieto’s trailblazing work in design and conceptual art, each individual brings a unique perspective to the table.
Ticking all boxes in the cool, yet comfortable department, this latest Birkenstock collection is a new season staple.
Shop the now collection at birkenstock.com/ae.
