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Crypto can seem like the cool club everyone’s talking about—but no one’s quite explained how to get in.
With the right platform, it doesn’t have to be daunting. Enter Binance: the world’s largest virtual assets exchange and your potential new sidekick for higher returns on your money.
Put simply, it’s a fully licensed platform designed to help you buy, trade, and invest in digital assets with complete confidence, and Dubai General Manager Stephanie Emile, has made it her mission to help UAE users feel more empowered and secure than ever.
“Whether someone is starting small with their first crypto purchase or looking to diversify a portfolio, we’re providing real tools that weren’t accessible a few years ago,” she says.
“We’ve put a lot of focus on simplifying the journey,” Stephanie adds. User-friendly tools like Auto-Invest let you set small, recurring contributions to ease into crypto gradually, and with dirham deposit and withdrawal options now available, plus 24/7 Arabic customer service, it’s built to feel safe and straightforward for the Middle East specifically. Stephanie played a vital role in gaining Binance’s necessary regulatory licenses for Dubai too, which means critical protection for users is naturally part of the framework.
But what about those brand new to Binance? “Education is everything,” Stephanie insists, “you can’t have financial freedom without financial literacy.”
Which is why Binance launched Binance Academy, a massive (and totally free) education hub packed with step-by-step guides that make crypto make sense. They’ve even partnered with universities to introduce blockchain basics to the next generation of investors.
“At its core, Binance Academy is about giving people the knowledge to make smart, sustainable decisions,” she continues.
Still concerned you might make a huge mistake? Safety is a non-negotiable at Binance. “We have the Secure Asset Fund for Users (SAFU), which acts as an insurance fund in case of extreme events and we also make sure that for higher-risk products like margin trading, users pass knowledge quizzes before they can access them,” Stephanie explains.
In traditional finance, banks can throw up barrier after barrier; lengthy approval processes, account minimums, institutional gatekeepers, and limited banking hours, to name a few.
But in crypto, the opportunity is wide open, says Stephanie. “A young entrepreneur in Dubai can invest $50, or build and launch a project, or access global markets—all from their phone. It’s a whole different level of empowerment.”
But that’s not to say that the two don’t work together.
“We’re working closely with banks and asset managers to create compliant pathways into digital assets,” Stephanie says, “and on the retail side, we’re launching new partnerships with schools, hosting free workshops, and using platforms like Binance Academy, Binance Live and Binance Clubhouse to make crypto learning accessible to everyone.”
For more information, visit binance.com/en-AE
