What does peace of mind smell like? Is it possible to bottle productivity? Is relaxation an art or a science? If you’re shaking your head bemusedly, then you obviously haven’t heard of functional fragrances: a new breed of perfumes formulated not for their scent aesthetic, but for their effect upon the psyche – like aromatherapy’s hip, 21st-century rebrand.
Located in the sweet spot between beauty and wellness, functional fragrances are an example of emo-beauty, also called mindful beauty – somewhere between a Proustian madeleine and CBD-infused body oil. For those among you wondering whether this is all a case of the emperor’s new clothes, it is certainly the case that smells shape our mood, behaviour and decisions more than any of our other senses. In fact, it is thought that 75% of all emotions are due to smell, and we are 100 times more likely to remember something we smell over something we see, hear or touch.
So whether you’re manifesting spiritual well-being or you’re in the market for a new signature scent, read on for GRAZIA’s pick of the best functional fragrances on the market.
The Nue co.
Widely credited as being the first functional fragrance on the market, this heady blend of clary sage, juniper, pink peppercorn and clove is both warm and fresh. And the proof is in the pudding, as 86% of people felt they had more focus and 76% felt their productivity levels improved after 30 days.
VYRAO
Harness your courage and creativity with this blend of orris, rose, black pepper, patchouli and frankincense. Some seriously powerful stuff – all sealed with a charged crystal.
COSMOSS
Kate Moss’s wellness brand launched its own take on functional fragrance with this blend of oak moss, cedarwood and jasmine, blended to promote inner peace and a calming sensation with just a spritz.
COMMODITY
Inspired by an Autumnal family holiday spent telling stories around a fire, this calming and warm blend of marshmallow, mahogany and tonka bean will have you inhaling your pulse points all day while imparting an instant sense of calm.
