Last Thursday, at precisely 8:25 PM, Charlotte Tilbury took over the world’s tallest building, Burj Khalifa, to celebrate its award-winning and #1 selling product – Charlotte’s MAGIC CREAM. If you didn’t get a chance to see the dazzling spectacle, then we’ll break it down for you. A magical white and gold visual display cascaded down the building, mirroring the magic behind the product itself. The illuminary exhibition showcased the Magic Cream like never before, and was all the more mystical with an accompanied light and musical show.
Wondering what’s so impressive about this product that it needed a full-on building takeover? We’ll happily give you the backstory. The MAGIC CREAM started out as a backstage beauty formula, where Charlotte would apply her ‘Miracle Cream of Dreams’ to models before they strutted down the runways, uplifting their tired faces and making them Fashion Week ready. Whispers of the miracle product saturated the industry, so much so that insiders nicknamed the legendary formula an ‘Instant Miracle Turnaround Cream.’ The rich, supercharged moisturiser has become the essential skincare saviour for celebrities and supermodels as they navigate shoots, shows, red carpets, and runways – becoming so essential that Charlotte decided to add it to her shelves. Now the cream has so many devotees that one jar is sold every two minutes. Ergo, the dazzling light show.
The revolutionary, results-driven formula contains ingredients like Bionymph Peptide (for smooth, plumped skin), Hyaluronic Acid (for locking in hydration), and Vitamin C & E (to brighten your complexion). It quickly floods the user’s skin with moisture for a glowing, plumper-looking canvas. With ardent users located all around the globe, MAGIC CREAM means radiance as far as the eye can see. A testimony materialised in real-time, with its celebratory show at the famous Burj Khalifa building.
Discover the product now at all Charlotte Tilbury Beauty Wonderlands across the United Arab Emirates, Qatar, Kuwait and Namshi.com.