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Saudi visionary and entrepreneur Ameerah Al Taweel made a rare public appearance this week – and, of course, she was impeccably dressed in doing so.
Marking a milestone, the philanthropist stepped out to honour her leadership at the listing of Time Entertainment, the company she founded and chairs, with a stunning look just as meaningful as the moment itself.
Wearing a custom Abadia design, created solely for the occasion, Ameerah, with impeccable dress sense, once again reminded us that style can be a powerful language of leadership.
Hand-sketched and brought to life in the Abadia atelier, the piece reflects a quiet balance of Saudi heritage, which the brand is known for, and simplistic modernity.
Going beyond the simple realms of fashion, it was a tribute to her role as a cultural leader, a woman whose impact goes far beyond the boardroom and into the heart of the region’s creative economy. With its clean lines, rich fabrics, and subtle nods to tradition, the custom piece symbolises the values Ameerah and Abadia both uphold: authenticity, legacy, and progress.
Ameerah has long been an advocate for the rights of women in Saudi Arabia and, over the years, has been a champion for the growth and prosperity of the Arab youth in the region.
However, the former Saudi princess tends to keep a low profile, which makes her recent public appearance all the more special.
Ameerah was previously married to Prince Alwaleed bin Talal, founder of Alwaleed Philanthropies. The pair parted ways in 2013.
The now 41-year-old went on to marry Emirati businessman Khalifa bin Butti Al Muhairi in 2018. The following year, in 2019, the couple welcomed their first child, Zayed.
