ICYMI: If you’re in Abu Dhabi this weekend, then you have to check out this Hermès activation.
Immerse yourself in one of the world’s oldest fashion houses through the Le Monde d’Hermès magazine, allowing you to experience its spirit of invention, creativity and imagination.
From February 1 to February 4, 2024, copies of Le Monde d’Hermès will be on display in an exciting activation by the heritage French Maison in Abu Dhabi at the Promenade Galleria Mall’s signature kiosk.
Le Monde d’Hermès will be free to enter and is set to provide readers with the chance to explore the collections and conversations that showcase the inventiveness and diversity of the Hermès universe through words and images.
In Fall 2021, the first Le Monde d’Hermès kiosk, modelled after Parisian newsstands debuted in Prague. Last year, it travelled to Kuwait in May of last year, Strasbourg in June, Lisbon and London in September and Istanbul and Hanoi in October, marking the beginning of an exciting run of engaging events.
Situated in front of the Galleria Mall on the beachfront of Al Maryah Island, the kiosk will astound its readers. Visitors can play a variety of entertaining games and obtain a memorable, unique craft. Additionally, a tropical botanical treat will be served to visitors with the most recent issue of the magazine. Set against a whimsical and enthralling backdrop it will also have musical performances.
Every year, two issues are created by an editor-in-chief and an artistic director in collaboration with Hermès teams, which work with carefully chosen writers, illustrators and photographers each season.
This edition presents the new collections by Hermès’ sixteen metiers to surprise and awaken readers’ curiosity. It is a biannual magazine that was founded in 1973 and is published in eleven languages and has a print run of 600,000 copies.
So head over to Galleria Mall in Al Maryah Island, Abu Dhabi until February 4 and get your hands on a copy to enter the Hermès universe.
