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In a region where tradition and modernity coexist so beautifully, few stories capture that balance quite like 94 Jewelry.
Founded by six Emirati sisters – Fatima, Jumana, Kawther, Zainab, Khadija AlAbbas and Mira AlFardan – the homegrown jewellery brand is a masterclass in turning family legacy into contemporary design.
Rooted in heritage yet driven by a distinctly modern vision, 94 Jewelry reflects a shared belief in craftsmanship, storytelling and the power of women building something meaningful together.
What makes their journey especially compelling is not just the sisterhood behind the brand, but the intention that runs through every piece they create. Drawing on a deep pride in their Emirati identity, the founders have shaped 94 Jewelry into a label that speaks to memory, elegance and purpose, which the sisters detail in tis latest edition of the GRAZIA career edit.
Our current role is…
Founders of 94 Jewelry.
When we was younger, we wanted to be…
an entrepreneur. To create something that leaves a mark and represents our creativity, something I can share with the world.
Our favourite subjects at school was…
Biology, Art and English.
Our first job was…
Fashion marketing. Learning how to reach consumers on a personal level and create a connection that matters.
Our career path so far has been…
unconventional but deeply fulfilling. Each of us has spent time exploring different fields and those diverse experiences now come together to shape 94 Jewelry.
The role the UAE has played in our career is…
is profound. It has given us the freedom to create, the confidence to dream and the inspiration to build 94 Jewelry with pride in our roots and belief in our vision.
The story of 94 Jewelry is…
One of six Emirati sisters transforming family traditions into modern heirlooms that celebrate heritage, craftsmanship and timeless elegance.
We were inspired to enter the fashion & jewellery space because…
It offered a way to blend creativity with meaning; to transform our heritage, memories and love for design into pieces that tell stories and can be cherished for generations.
Our daily routine consists of…
a balance between creativity and collaboration: reviewing designs, sourcing materials and meetings with our team. Most of the day is dedicated to the brand, while evenings are when we switch off, spending time with family and friends.
Our role as co-founder(s) entails…
working together across every part of the brand — from design and creative direction to finance, marketing, and operations.
The biggest hurdle we have experienced in my career…
has been balancing creativity and staying true to our artistic vision with the realities of running a business.
The biggest milestone we have achieved is…
seeing 94 Jewelry grow from a shared dream into a brand that carries our heritage to a global stage. Watching our designs resonate with people from different cultures, while staying rooted in our Emirati identity has been both humbling and deeply rewarding.
A quote we live by is…
“إِنَّ اللَّهَ يُحِبُّ إِذَا عَمِلَ أَحَدُكُمْ عَمَلًا أَنْ يُتْقِنَهُ.”
“Indeed, Allah loves that when any of you does a job, he perfects it.” Prophet Muhammad ﷺ
What we hope for 2026 is…
For our upcoming collection to be received with the same excitement and love that we’ve poured into creating it. It represents a new chapter for 94 Jewelry, one that continues to honour our heritage while exploring fresh forms of design and craftsmanship.
