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As summer approaches, it’s time to refresh your wardrobe with pieces that embody the spirit of summer — effortless, radiant, and unapologetically you.
Across the Middle East, a new wave of fashion labels is redefining what it means to dress with intention, offering everything from sustainable swimwear to elevated loungewear.
Below, the GRAZIA team brings you an edit of the must-shop Middle Eastern-based fashion labels that should be on your summer radar.
Suna the Label
Founded in 2020, Suna The Label is a slow fashion brand that takes pride in thoughtful, in-house creation. From concept to print and styling, every element is handcrafted by a small, passionate team based in Cairo. Each piece is made with love — not just to look good, but to make the wearer feel good. For the Suna Girl, fashion isn’t about following trends, it’s about evolving into the best version of herself, with grace, intention, and individuality. From colorful crochet tops to beaded leopard designs, this is the brand you need to shine in all your bold, carefree glory this summer.
Léa the Label
Minimalist and deeply eco-conscious, Léa the Label was born from a profound love for the ocean. Founded by designer Léa Daaboul, this brand merges timeless swimwear design with sustainability. Every piece is made from regenerated Italian ECONYL® yarn, which is reclaimed from ocean waste, and each purchase contributes to the removal of 1lb of plastic via EcoBali. Léa’s luxurious swimwear is more than a fashion statement; it’s a call to protect our planet while looking effortlessly chic. From a colourful range of bikinis to sleek two-piece sets and minimalist resort wear, this is a must-have brand to add to your summer style lineup.
Janthee
Loved by global style icons like Kendall Jenner and Hailey Bieber, Janthee is where high-fashion meets multi-functional design. Founded by Linda Hausser in 2016, the brand crafts versatile swimwear that can be worn in up to eight different ways. Made in Portugal using durable, eco-friendly fabrics, Janthee proves that sustainability and sensuality can coexist. Whether you’re lounging in Dubai or jet-setting to the Mediterranean, this label brings sleek European flair to your summer wardrobe.
Mun Kissed
If you’re dreaming of luxurious loungewear this summer, look no further than Mun Kissed. This poetic, Beirut-based brand transforms sleepwear into an act of self-love. Founded by Racil Beydoun, Mun Kissed is dedicated to creating something meaningful and unique for women in Lebanon and beyond. With a keen eye for both detail and comfort, each piece is handcrafted to offer practicality, sophistication, and style, whether you’re lounging by the beach or sipping your morning coffee. Mun Kissed serves as a reminder that even the quietest moments deserve the most beautiful clothes — a true celebration of elegance and ease.
Mīharo
Inspired by the vibrant spirit of French Polynesia and grounded in European craftsmanship, Mīharo is a brand rooted in sustainability and ethical production. Founded in 2018, the label creates timeless, eco-friendly garments in small batches, using certified materials and transparent practices. Each piece offers a fresh balance between luxury and conscience, perfect for those who want to make a statement without compromising their values. From classic linen pieces to dreamy cover-ups, Mīharo is your go-to for timeless classics this summer.
Owning The Label
Founded by Merna Nofal, Owning the Label celebrates individuality and authentic style — redefining fashion as a statement of identity. From colorful crochet sets to sparkly pink skirts, each collection is designed to empower women and girls to dress boldly and unapologetically. The pieces are trendy but never basic, bold yet wearable — always created to help you stand out and own the label in your own way. Because at Owning the Label, fashion isn’t just about what you wear — it’s about who you are when you wear it.
Amrhea
Looking for the perfect dress for your nights out in Mykonos or Bodrum? Amrhea has got you covered. Meticulously crafted in the UAE, each design embodies the strength, sensuality, and spirit of women everywhere. Inspired by the power within, Amrhea’s pieces are designed to make every woman feel confident, sexy, and unapologetically herself. With a focus on local craftsmanship and bold, expressive design, Amrhea invites you to embrace your inner strength and wear it proudly.
