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Lebanese fashion has never been short of names to know. But beyond the couture houses that have long put the country on the international fashion map, there is a new generation of labels worth paying attention to. Their approach is more varied than a single aesthetic: some are playing with shape and proportion, others are rethinking everyday essentials, and a few are finding their own space somewhere between the two.
Here, GRAZIA brings you five emerging Lebanese designers and labels to get to know.
TERAZAR
Founded by Theresa Azar, the label launched in January 2026, bringing a more sculptural approach to both apparel and accessories, with considered silhouettes rather than overworked. Azar studied fashion design at ESMOD Beirut and had already built a clientele through custom-made pieces before launching the brand.
The collections explore structure, draping, and the relationship between a garment and the body, emphasising form over unnecessary embellishment. Its accessories are developed alongside the clothing, extending that same attention to shape.
CABĀ
The Lebanese label approaches accessories through clean lines and soft, sculptural shapes, with pieces designed to work beyond a single season.
Its bags are made using Italian leather and crafted by Lebanese artisans in Beirut, with designs ranging from relaxed, voluminous totes to more compact shoulder bags and clutches. Designed for modern-day women, the collections combine elegance with practicality, offering style and function at the same time, making the bags versatile for every occasion.
Joelle Zgheib
Joelle Zgheib’s collections make a case for designs that feel feminine without being overly precious. Working across dresses, separates and tailoring, the Lebanese designer brings together draping, fitted silhouettes and playful details.
For Joelle Zgheib, fashion is a form of art, expressed through handmade pieces that balance timeless elegance with a more modern sensibility. Moving between chic everyday dressing and more glamorous designs, her collections celebrate femininity without losing sight of individuality. There’s a romantic quality to her work, with each piece designed to make the woman wearing it feel like the main character of her own story.
Rouba. G
Rouba. G has been building its own design language since 2016. Founded by Beirut-born designer Rouba El Murr, the label draws on her background in both graphic and fashion design, approaching clothing with a more experimental eye.
For Rouba.G., fashion goes beyond the trends that come and go. Founded on the idea that individuality should always remain at the centre of how a woman dresses, the label explores femininity through detailed embroidery, customised fabrics and a confident use of colour. Spanning ready-to-wear, bridal and haute couture, the collections celebrate women who embrace their own identity, balancing elegance with a bolder, more expressive approach to dressing.
Carmen The Studio
Carmen The Studio was founded by Lebanese designer Carmen Boy Zeid, with a focus on tailoring, fit and pieces that are meant to stay in a wardrobe for years rather than a season. The label was launched in 2023 and is produced in Beirut, working with local talents and manufacturers.
Carmen has spoken about growing up with curves and wanting clothes that fit and flatter different body shapes, as well as being inspired by her mother’s vintage wardrobe and the longevity of its pieces. That thinking carries through to the collections, which include suits, trousers, blazers, dresses and separates designed to work together.
