Newsfeed
There’s something quietly powerful about jewellery that tells a story – especially when that story begins at home. This December, C Concepts by Constant Catwalk unveils The UAE Jewelry Movement: a trio of handcrafted, beaded necklaces that bring Emirati heritage into the everyday. Raw, tactile and intentionally understated, each piece is designed to be worn often and lived in.
Founded by Emirati jewellery connoisseur and creative brand strategist Asma Al Bulooki (AAB), Constant Catwalk first began as a digital space celebrating the emotional identity of cultural jewellery.
Below, in this edition of the GRAZIA career edit, Asma shares how the UAE Jewelry Movement is a modern retelling of tradition. In short, it’s where memory, meaning and craftsmanship meet, and where jewellery becomes less about adornment and more about who you are, where you come from, and the stories you choose to carry with you.
My current role is…
AAB: A luxury brand strategist and creative storyteller
When I was younger, I wanted to be…
AAB: A detective.
My favourite subject at school was…
AAB: English Literature & Biology.
My first job was…
AAB: A Marketing Executive at Etoile Group.
My career path so far has been…
AAB: A fluid evolution shaped by creativity, courage and connection.
The role the UAE has played in my career is…
fAAB: oundational, especially in immense support and meaningful collaborations.
The story of the UAE Jewelry Movement is…
AAB: A modern retelling of our heritage, worn, carried and lived through everyday pieces.
I was inspired to enter into the jewellery space because…
AAB: I have always believed jewellery holds our stories & symbols we choose, meanings and emotions we carry and pieces reveal who we are without saying a word.
My daily routine consists of…
AAB: a blend of creative work, wellness, and movement.
My role as founder entails…
AAB: shaping ideas into experiences through storytelling and translating culture into meaningful creations.
The biggest milestone I have achieved is…
AAB: establishing a distinctive voice and platform that bridges global luxury brands with the Emirati community, while honouring culture, identity and meaningful storytelling.
A quote I live by is…
AAB: ”Fortune favours the brave”, even when it’s hard, I’ve learned to trust that bold choices carry me forward.
What I hope for 2026 is…
AAB: In 2026, I hope to gain greater recognition for the bridge I create between luxury brands and the Emirati Community, to continue to pursue my creative ideas to its fullest, and to approach every story and experience I bring forward with intention, ensuring it carries meaning and leaves a lasting mark.
