Attention all makeup enthusiasts, cool-girl beauty brand REFY has officially landed in the Middle East.

With their ‘skin-first approach’, founders Jess Hunt and Jenna Meek have created a brand synonymous with redefining the way we apply and wear make-up daily.

Having first launched in 2020, REFY co-founders Jess and Jenna sought a brand that simplified beauty, setting it apart from the other hundreds of products on the market. A one-line-for-all approach that empowers self-expression through everyday beauty. Simultaneously, cruelty-free and skin-friendly is at the forefront of their brand, making all of their products vegan, fragrance-free and Leaping Bunny certified. The ultimate ‘clean girl’ products.

Now, Jess and Jenna are bringing this philosophy to the Middle East. Partnering with Sephora, Jess and Jenna mark this as an important milestone allowing them to, “connect with the Middle East both in real life and online.”

They are bringing their products across the GCC to the UAE, Saudi Arabia, Kuwait and Qatar. Developed for all skin types and tones, and with added beneficial ingredients, including hyaluronic acid, niacinamide, and peptides. Their products have taken the UK’s beauty scene by storm, and we expect nothing less in the Middle East.

Keep an eye out for their award-winning products at Sephora including their ‘Brow Sculpt’, an innovative gel that sets the eyebrows in place for 12 hours. The ‘Lip Sculpt’, an ultra-fine lip liner defining lips with ultimate precision and staying in place all day. The ‘Lash Sculpt’: mascara redefined, a curved design allowing the ultimate lengthened and lifted lashes for up to 12 hours.

Other products include their ‘Blur & Hydrate Primer’, ‘Cream Blush’, and ‘Skin Finish.’, which fall nothing short of the perfect blend of high-performance that still looks beautiful on your bathroom counter.

REFY is now available online at Sephora.me, and will be in stores across the GCC as of December 1, 2025.