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The Middle East’s fashion, beauty, and culture scene is buzzing with energy, constantly pushing boundaries and reshaping style with every new launch, collaboration, and concept store.
From some of the biggest fashion arrivals to smaller brands making waves, the region is strongly establishing its position in the international fashion scene.
In this edition of GRAZIA’s regional rundown, we round up the most exciting moments in fashion, beauty, and the newest events launching across the Middle East and beyond.
The Return of a Classic
Chloé reintroduces its iconic Paddington bag with a cinematic new campaign starring with Kendall Jenner, Aimee Lou Wood, and Anna from Meovv. The Paddington bag was first launched in 2005. The Paddington became a symbol of relaxed luxury, known for its signature padlock and effortless attitude. Now reimagined with refined proportions, lighter hardware, and supple vegetable-tanned leather, the bag maintains its original spirit while evolving for today. Available in a range of muted tones, it features an updated shoulder drop and single-zip opening for ease and comfort.
Alaïa Arrives in Kuwait
Alaïa has opened its newest boutique at The Avenues in Kuwait, strengthening its presence in the Middle East. The store showcases the Maison’s new creative ethos, featuring materials that were specifically sourced for Kuwait. The boutique, designed by Halleroed, can feel both cosy and timeless. At the rear of the store, the ready-to-wear and shoe area invites one to take a seat on custom-designed Philippe Malouin sofas while exploring the latest collections. The environment feels chic, a couture salon, playing off of Alaïa’s signature shapes. This boutique stands as a beautiful marker of the Maison’s artistry and legacy.
OKHTEIN unveils a Capsule Collection Inspired by the Kingdom of Saudi Arabia
In honour of the Saudi National Day, OKHTEIN launches a limited edition capsule collection celebrating the Kingdom’s heritage, sophistication, and craftsmanship. Inspired by the national symbols, the collection reimagines the palm tree emblem across exclusive pieces, including a crystal-embellished Feryel Bag in Saudi green, a refined Palm Tree Bag Charm, and a hand-embroidered Soirée Clutch. The capsule also introduces the Intertwined Rings, adorned with vivid emerald-green stones that reflect the colours of the Saudi flag. Co-founders Aya and Mounaz Abdelraouf describe the collection as a modern tribute, designed to be worn today and treasured for generations. The collection is available at OKHTEIN’s boutique in Kingdom Centre Mall, Riyadh, and online across Saudi Arabia until the end of the month.
Dima Ayad’s FW25 Vegan Leather Collection
Established by Dubai-based Lebanese designer Dima Ayad, the brand introduces one of its most powerful pieces to date. Launching its FW25 Vegan Leather collection designed to make an impression with structured long trenches, cropped silhouettes in commanding tones of black, brown, khaki and burgundy. The collection is available online and at selected retailers.
Tower 28 Makes Its Middle East Debut at Sephora
California’s clean-beauty obsession is launching regionally. Tower 28 is known for their skin-first philosophy and simple West Coast appearances – they are bringing their cult-hits to the Sephora Middle East – SOS Daily Rescue Spray – soothes the skin, (hydrating) Lip Jellies, and Swipe Serum Concealer, which is debatedly the most popular concealer at the moment. Approved by dermatologists, with inclusivity at the heart of the brand, Tower 28 is an exciting new chapter in the clean beauty space across the globe.
PRADA EXPLORE
Prada has always thrived on the art of reinvention. Taking form, function, and turning them into something wholly unexpected. Enter the Prada Explore, the house’s latest must-have, a bag that blends practicality with unmistakable style. Streamlined yet softly padded, the silhouette feels fresh, modern, and built for real life. Updated details like 3D pockets, a removable crossbody strap, and dual handles make it as versatile as the woman who carries it.
