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The Middle East’s fashion, beauty, and cultural scene is in its power era, setting the pace and raising the bar with every drop, collab, and concept store.
From headline-making launches to new brands entering the market, the region remains a major player in the global style conversation.
In this edition of GRAZIA’s regional rundown, we’re rounding up the coolest happenings that prove the Middle East isn’t just following trends, it’s creating them.
Blacklane brings Rolls-Royce into its fleet
As of July, Rolls-Royce Iconic Marque Rolls-Royce is now part of the brand new Platinum Class option courtesy of the chauffeur service Blacklane. Currently only available in Dubai, this investment is intended to expand across the Middle East. This follows on the back of Blacklane Business Class and First Class’s groundbreaking success. The new Rolls-Royce Ghost Series II cars boast the signature Blacklane two-tone black and white exterior and are now available for both pre-booked journeys, including airport transfers, and immediate hailing from select locations in Dubai.
Noora Shawqi’s Switzerland Debut
Dubai-based fine jewellery designer Noora Shawqi is being hosted at exclusive two-day pop-up at Contemplation, Geneva’s acclaimed fine jewellery concept store known for its curation of exceptional global talent. This event offers a rare opportunity to explore Noora Shawqi’s world and dive into her designs such as her iconic mosaics and her newest collections. Throughout the experience learning Shawqi’s passion for travel, culture and exceptional craftsmanship. The international event brings her creativity and Emirati heritage to the world stage as she shares her story through jewellery.
By Pariah Launches at That Concept Store Dubai
By Pariah is a British fine jewellery brand which was founded back in 2016. The contemporary style draws inspiration from nature, crafting organic sculptural pieces which feel free. The unique style has garnered international support and gained popularity amongst celebrities, becoming a favourite of Katie Holmes, Hailey Bieber and Florence Pugh. Therefore, it is no surprise that it has become popular in the region, now opening its first physical space in Dubai with That Concept Store, Mall of the Emirates. The space marks a new chapter for By Pariah.
Shop now, here.
The FENDI Spy Bag is back with a bang
Beloved by all, the Fendi Spy bag is back and better than ever. First launched on the SS05 runway during Silvia Venturini Fendi and Karl Lagerfeld’s iconic era as co-creative directors, the Spy Bag quickly became the ‘It-girl’ bag of the 2000s. This beloved accessory has now returned for the FW25 season after 20 years. The bag has been spotted on celebrities such as Amelia Gray, Gabbriette and Rita Ora and other regional stars including Ola Farahat, Manaal Al Hammadi and many more.
Shop now, here.
Messika Celebrates 20 Years of Creation
Messika is one of the most iconic independent jewellery Maisons. First launched in 2005, this year marks 20 years of Messika and to celebrate the house has announced their newest collection “Terres D’Instinct”. Inspired by the natural beauty of Namibia, the collection is enriched with coloured gems and carved silhouettes. The collection is not only a celebration of the brand’s legacy but of the boundless landscape of the country and majestic wildlife.
To shop, visit one of their boutiques or view online here.
Bloomingdale’s Announces new Beauty Drop for July
Bloomingdale’s has introduced its new and exclusive Summer Edit, a collection of the newest standout arrivals for the season. From fragrances to iconic skincare, this list is perfectly complete. The show-stopping line-up includes the Guerlain Orchidée Impériale Gold Nobile Serum, a new age luxury skincare product which is 95 per cent naturally derived. The fiery new Fugazzi Orange Crush XDP has taken the fan favourite and amplified the signature fragrance. Making its debut is BORNTOSTANDOUT with the Extrait Extrême Collection, complex notes of Black Mango, Purple Stain, and Oud Candy. Next to make the line-up is the Augustinus Bader The Elixir, which features Advanced TFC8 and a Phyto-Peptidic Concentrate, supporting skin regeneration. And let’s not forget Diptyque’s Summer Collection 2025, which captures the spirit of a lush garden in bloom.
Explore the full edit here.
Hourglass Cosmetics Launches Innovative Eye Collection
This must be the season for new beauty because Hourglass has now launched its new Innovative Eye Collection. Consisting of three pieces, the collection has the new Curator Eyeshadow Palette, a mix of dreamy rose tones and sophisticated smoky plums, which are designed to last. Additionally, the best-selling Unlocked Instant Extensions Mascara is now available in Espresso, offering the same beloved soft definition with up to 12 hours of smudge-proof wear. The final product of the collection is Curator Eyeshadow Refills, with eight new shapes to create your very own custom and refillable palette for whatever your makeup needs are. The effortless new collection is now available in stores and online at Sephora Middle East.
For more, shop online here.
