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Dubai’s shoreline has never looked more stylish. This season, the city’s most exclusive beach clubs have become canvases for the world’s top fashion houses, each bringing their signature flair to the sand and sea.
From Harvey Nichols’ curated coastal escape to Dolce & Gabbana’s majolica-drenched sky pool, and Missoni’s zigzag-chic retreat, these luxe collaborations are redefining beachside glamour.
Below, GRAZIA brings you Dubai’s chicest fashion beach takeovers to soak up the sun in style.
Dolce & Gabbana x Cloud 22
Dolce & Gabbana has brought a taste of la dolce vita to Dubai with a dreamy summer takeover of Cloud 22 at Atlantis The Royal, in collaboration with Ounass. The rooftop pool club is now decked out in the brand’s signature blue majolica print (think loungers, cabanas, and inflatables), transforming the space into a chic Mediterranean escape. With a specially curated menu of limited-edition drinks and coastal-inspired bites, this stylish hangout is shaping up to be one of the must-visit spots this summer.
Missoni x DRIFT Beach
Calling all Missoni lovers, your dream beach day has arrived. The iconic Italian brand has landed at DRIFT Beach at One&Only Royal Mirage with a vibrant takeover that marks its first-ever resort club collab in the Middle East. The Missoni Resort Club brings the brand’s signature flair to the shore, with bold zigzag patterns, luxe branded towels, and a fresh palette of blues and greens across daybeds, cabanas, and parasols. It’s a laid-back yet ultra-stylish space where fashion meets seaside lounging, all set against the sun-drenched backdrop of Dubai Marina.
Harvey Nichols x Kaimana Beach Club
Harvey Nichols Dubai has taken over Kaimana Beach Club at J1 Beach for an exclusive coastal pop-up celebrating its 2025 Cruise campaign, “In the Details.” The immersive experience blends fashion, wellness, and beachside luxury. Guests can explore curated summer collections from standout designers, including Jacquemus, Isabel Marant, Jil Sander, and Maison Margiela, all while lounging on custom floaties and chic sunbeds. With vibrant prints, flowing silhouettes, and Instagrammable moments across the venue, this stylish seaside takeover brings the spirit of the season to life in signature Harvey Nichols style.
Dior x Nammos Dubai
Arguably the most iconic fashion x beach club collab in Dubai, Dior brings its signature Dioriviera spirit to Nammos Dubai at the Four Seasons Resort with a luxe transformation that’s turning heads. Blue-and-white prints sweep across sun loungers, parasols, and a stunning pop-up boutique, crafted from natural materials using 3D printing. Inside, discover the latest Dioriviera collection set against a stylish seaside backdrop that blends effortless French elegance with Dubai’s bold glamour.
GUESS x Eva Beach
Guess brings a splash of all-American glamour to Eva Beach Restaurant with a vibrant takeover that blends fashion and fun. The maison’s iconic motif and bold brand colours take over the sunbeds, loungers, parasols, and more, setting the tone for a fashionable escape right on Dubai’s ever-evolving coast. This stylish collab fuses laid-back beach vibes with statement-making fashion flair, where great food, great company, and photo ops come together under the sun.
Ray-Ban x Gitano Beach Club
Ray-Ban is bringing good vibes and smart style to J1 Beach with a fun takeover of Gitano Beach Club, celebrating the launch of the new Ray-Ban Meta smart glasses. The space is kitted out with branded floaties, pillows, towels, and a picture-perfect mirror installation, ideal for those Insta-worthy shots. Running until June 5, it’s a laid-back, photo-worthy moment that blends fashion and tech in true beach club style. Whether you’re lounging with friends or checking out the latest in wearable tech, it’s the perfect mix of sun, style, and innovation.
