Newsfeed
With the first quarter of 2025 officially behind us, the fashion girls have spoken, and the algorithm has listened; the Lyst Index 2025 has officially unveiled the most coveted fashion brands of Q1.
This season, the spotlight shifted away from structured, tailored pieces and leaned toward versatile and comfort-first designs.
With memorable returnees like Miuccia Prada’s Miu Miu, to the fashion moments that topped the TikTok algorithm and the unapologetic viral ballerina flats too, the Lyst Index shows what exactly everyone has been raving about.
Keeping you in the know and ahead of the crowd in the GCC, GRAZIA breaks down the top fashion brands that ruled the first quarter and the pieces that are firmly on our wishlist.
Loewe
Taking the spot as the most popular brand of the first quarter is Loewe. Naturally known for its artisanal craftsmanship and flair for virality, it’s no surprise that its standout pieces dominated the field, especially with its former creative director, Johnathan Anderson, drawing up his final SS2025 collection. An inevitable spot, the Loewe Tomato clutch meme that lived rent-free in everyone’s heads is officially here, launched with the Loewe Paula’s Ibiza summer 2025 collection
Miu Miu
An unapologetic returnee, Miu Miu is a powerful force in its own right. The Italian Maison consistently demonstrates that its blend of femininity and strength is what keeps it at the forefront of the zeitgeist, much like its soft brown suede bag, which features a triangular silhouette elevated with tassel detailing complete with its iconic lettered logo embossed on the lambskin leather.
Saint Laurent
In Q1, Saint Laurent returns to its spot within the top three brands. Being at the forefront, the Maison’s sleek tailoring and bold accessories remain a fan-favourite amongst the fashion community. Much like its slingback, LouLou pumps in green featuring an elongated gold-plated pointed toe.
Coach
It’s no feat that the It-girl brand, Coach, would climb the ladder as one the hottest brands in the first quarter. From launching its FW2025 collection In New York City’s Upper East Side to its slew of appearances donned by the likes of Palestinian-Dutch model Bella Hadid, Coach’s style, whether in the form of structured bags or classic slingbacks, the brand’s grasp amongst the fashion girls continues to reign.
Prada
Time and time again, Prada’s penchant for being untraditional reigns supreme. As a renowned luxury name, the brand consistently delivers exquisite craftsmanship. Needless to say, whether it’s tailored pieces or accessories like the ostrich leather mules (adding to cart), it perfectly showcases the brand’s undeniable signature for details and comfort.
Cos
Seen on and off the runway, the barrel silhouette has been a fashion favourite for the last couple of seasons. And while many gravitate to denim for its structured appeal, COS’ barrel-leg trousers in lightweight cotton have emerged as the go-to for its voluminous, airy detail and relaxed fit.
Bottega Veneta
A true favourite amongst unapologetic women, Bottega Veneta, as always, exudes its cool energy. Away from the usual and leaning more into modern design, these classic cat eye sunnies, which feature the brand’s knot motif in gold, prove that the brand’s play with various elements will always be sought-after.
The Row
While the Margaux bag will forever remain a staple, there’s a new “it” bag in town, and it comes with a soft structure and silhouette. Enter the Marlo, the brand’s latest addition to its must-haves which features tubular handles, a gusseted design for unrestrained movement, and a silvery zipped closer. The Marlo, the brainchild of the Olsen twins, is unsurprising that they, and the bag, would break the internet.
Chloé
Chloé is back, and she’s softer and better than ever. Making its debut on the hottest products and brands (rightfully so), the French Maison’s return signals that fashion is back to being on its soft side. Chloé’s bohemian codes show softness can manifest in pleats and gathered leather shorts. The must-have piece? It’s this high-rise short in a rich mahogany colourway.
Alaia
Ballet flats have consistently remained a staple in everyone’s wardrobe. With brands adding their gusto element to the shoe silhouette only one, Alaïa, has surely monopolised the design with its signature twists and fishnet motif. Never too late to have a pair of your own, these ballet flats made from textured lambskin with rounded toe and buckle straps on top offer a blend of comfort and unmistakable Alaïa edge.
