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Dubai doesn’t do understated, and neither does SO/ Uptown Dubai. Located in the diamond-like Uptown Tower – a prismatic marvel designed by star architects Adrian Smith & Gordon Gill – this hotel is where luxury gets a playful makeover. Think of it as Dubai’s answer to that effortlessly chic friend who always knows the best spots in town.
Let’s start with the food, because let’s be real, we’re all here for the ‘grammable eats. Brasserie Uptown is your go-to for European classics with a twist – imagine truffle-laced foie gras, escargot glazed in parsley butter, and desserts so pretty you’ll debate eating them (don’t). With a Parisian café vibe, a menu that covers all the meals you could want, and floor-to-ceiling windows with perfect views of the city transitioning from daytime bustle to vibrant nightlife, it’s the ideal spot for an easy-going experience. The Citronelle Club, meanwhile, is where you take your dumpling-obsessed friends for Xiao Long Bao and the best gossip. Prefer something from the bar? Savant lounge’s cocktail menu is a masterclass in mixology, while Lazuli’s poolside vibes are all about sweet treats and skyline selfies.
But SO/ isn’t just about indulgence — though, let’s be honest, that’s a big part of it. The urban pool is an oasis where you can lounge like a Bond villain (minus the evil plans), while the SO/ Spa is pure bliss, offering bespoke massages and facials that’ll have you practically floating back to your room. And then there are the rooms themselves — chic, tastefully designed spaces where impeccable hospitality meets high fashion. Every corner exudes that signature SO/ magic, a fusion of style and luxury, brought to life through collaborations with design icons like Guillaume Henry and Christian Lacroix.
As part of Ennismore’s empire – the folks who basically invented the ‘cool hotel’ experience – SO/ Uptown Dubai isn’t just a stay. It’s a vibe. Whether you’re here for a rooftop martini or a full-blown luxe getaway, one thing’s clear: Dubai’s glitterati have found their new favourite playground.