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Crocs Middle East has unveiled a Ramadan collection celebrating self-expression, coming together with one of the most famous personalities in the Arab world, Asallah Kamel.
Held exclusively at Lily’s by Surf Club, Dubai’s newest alfresco hotspot, GRAZIA hosted a Suhoor and Majlis-styled gathering in collaboration with Apparel Group’s Crocs, bringing together an intimate circle of VIP guests.
The star-lit event also marked the grand reveal of GRAZIA’s latest cover star, fronted by Asallah in a moment of undeniable excitement.
In true Ramadan spirit, the exclusive invite-only affair brought Dubai’s icons to celebrate Croc’s latest campaign and collection featuring its signature comfort-first design, highlighting the classic silhouettes perfected to fit every occasion, whether iftar or suhoor.
Naturally, the night began with an exuberant celebration to mark the unveiling of the collection, honouring traditional activations such as a dedicated golden henna station and Croc’s signature Jibbitz charm bar, where every guest had the chance to bedazzle their very own pairs of clogs, mules, and sandals.
Never settling for anything less, the starry event also featured a spectacular production by performers paired with the most exquisite bites and drinks and, of course, the monumental entrance of the star herself wearing her glittered embellished platform Crocs.
Asallah, the event’s unapologetic star, was joined by Milli Midwood, editorial director. Both reflected on the collection’s undeniable charm for the women of the Middle East. “It’s not just about fashion; it’s an act and an art of self-expression,” Asallah said
Take a look inside the exclusive event below.
The new collection is available now in Crocs Middle East stores and at crocsgulf.com
