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The Middle East’s fashion, beauty, and cultural scene is a dynamic force, constantly shifting and evolving.
From high-profile exhibitions to vibrant pop-ups and interactive experiences, the region is a hub of creativity and fresh ideas.
Stay updated with this edition of GRAZIA’s regional roundup, where we highlight the latest must-see events and developments from the Middle East and beyond.
Zegna To Make History with First-Ever Runway Show Outside Italy in Dubai
Italian luxury menswear brand Zegna will host its first runway show outside Italy, showcasing its Spring/Summer 2026 collection in Dubai on June 11, just before Milan Men’s Fashion Week. In addition, Zegna will bring its immersive Villa Zegna experience to Dubai, offering an exclusive look at the brand’s craftsmanship and innovation. Following previous shows in Shanghai and New York, this week-long program will highlight Zegna’s legacy to the UAE’s luxury audience. This event further underscores Dubai’s growing influence in the global fashion scene.
Maison Margiela Opens New Boutique & Cafe in Dubai
Maison Margiela has officially opened its latest boutique at Mall of the Emirates, Dubai, marking a new chapter in its regional expansion. The boutique features a 40-square-metre terrace café, operated in partnership with AP&Co. Hospitality, blending fashion with an elevated lifestyle experience. The café offers pastries and drinks, all designed with the Maison Margiela brand aesthetic, creating a seamless fusion of luxury, design, and gastronomy.
Fendi Opens New Boutique in Riyadh
Fendi has unveiled a 290-square-metre boutique at Riyadh’s Solitaire Mall, designed by the brand’s in-house architecture team. The store blends local patterns and materials with Fendi’s signature style, featuring arches made of Travertino marble and marble details throughout. The boutique showcases Fendi’s Spring/Summer 2025 collections for men and women, as well as select Fendi Casa furniture pieces. Highlights include a central Patagonia marble wall displaying iconic Peekaboo and Baguette bags, and a VIP room adorned with Red Travertino marble and custom Fendi Fur Atelier pieces, including a tablet depicting the Riyadh skyline.
Elyanna unveiled as the face of Coach’s Ramadan Campaign
Coach’s Ramadan campaign features Elyanna, the Palestinian-Chilean singer-songwriter, who embodies the brand’s commitment to individuality and self-expression. Known for her authenticity, Elyanna perfectly reflects Coach’s “The Courage to Be Real” ethos, encouraging confidence and embracing every facet of oneself. Set against warm Ramadan skies, the campaign blends tradition with contemporary fashion. From henna to symbolic coins, Elyanna’s presence celebrates her cultural heritage while embracing individuality. As Coach’s first Middle Eastern ambassador, she redefines global representation and promotes inclusivity and empowerment, inspiring others to confidently express their true selves.
MAVON Gallery Launches in Dubai
Dubai’s latest cultural hotspot, MAVON Gallery, opens its doors as the city’s most expansive private art gallery. Spanning 10,000 square feet, MAVON blends fine art with luxury real estate, automobiles, fashion, and hospitality, offering a unique curated experience. More than a gallery, MAVON aims to reshape artistic engagement in the city. Featuring an exhibition hall perfect for large sculptures and immersive installations, the gallery also includes a social lounge and exclusive bar, ideal for private events and art viewings. MAVON showcases works from renowned artists like KAWS, Mr. Brainwash, Retna, and Basquiat, alongside solo exhibitions from both emerging and established talents.
Vacheron Constantin Celebrates 270 Years with a Spectacular Abu Dhabi Exhibition
To celebrate its 270th anniversary, Vacheron Constantin presents The Quest: 270 Years of Seeking Excellence, a global exhibition debuting in Abu Dhabi from February 21 to April 15, 2025, before touring worldwide. Set at Al Qana’s stunning waterfront, the immersive exhibition showcases the brand’s legacy of craftsmanship and innovation, featuring historic timepieces, groundbreaking calibers, and centuries-old techniques. A unique timepiece inspired by Abu Dhabi’s celestial sky chart will be revealed, alongside the first-ever Vacheron Constantin Majlis. Exclusive workshops, cultural programs, and the unveiling of new Watches & Wonders novelties on April 1 add to the experience.
Bottega Veneta Opens New Store in Riyadh
Bottega Veneta has opened its new 500-square-metre store at Riyadh’s Solitaire Mall, showcasing luxury bags, ready-to-wear, jewelry, and fragrances. The store’s design features Italian-inspired materials like marble, cement tiles, and walnut wood, with Green Verde Saint-Denis marble accents. The opening coincides with the launch of Bottega Veneta’s Summer 2025 collection, including the new Ciao Ciao bag. Customers can also personalize their bags with gold or silver clips, adding a bespoke touch to their shopping experience.
Garrard’s Lotus Collection Blooms at Bloomingdale’s Dubai Mall
Garrard is bringing its signature elegance to Bloomingdale’s Dubai Mall with an exclusive pop-up, offering a first look at the new Lotus Collection. Inspired by the timeless beauty of the lotus flower, this latest launch reimagines floral silhouettes with a modern, luminous twist. Alongside the debut, guests can explore Garrard’s most coveted designs, from the ethereal Wings collection to the bold brilliance of Fanfare and Starlight, all available to shop until April 2025.
Ounass Unveils Style Speaks for Spring/Summer ‘25
Ounass introduces Style Speaks, a bold celebration of individuality and craftsmanship for Spring/Summer ‘25. Shot against the captivating backdrop of Valencia, Spain, the campaign pairs striking architectural forms with the season’s most defining fashion pieces. The collection reimagines classic trends: boho returns with a refined twist, craftsmanship pushes boundaries, and power dressing takes center stage—effortless yet bold, and always with personality. This season is about embracing your own style narrative, experimenting with proportions, prints, and unexpected contrasts.
Hublot Opens First Flagship Boutique in Saudi Arabia
Hublot, the Swiss luxury watchmaker, has unveiled its first flagship boutique in Saudi Arabia at Solitaire Mall, Riyadh, further strengthening its regional presence.Designed to reflect Hublot’s DNA, the space blends contemporary art, luxury craftsmanship, and innovation, featuring signature watch towers and a spacious lounge for an elevated shopping experience. A curated selection of emblematic timepieces and iconic watches showcases the brand’s mastery of materials, bringing its innovation and artistry to life.
Buccellati Opens First Boutique in Saudi Arabia
Buccellati has unveiled its first Saudi boutique at Solitaire Mall, Riyadh, marking a milestone in its Middle Eastern expansion. Located in a prime spot with views of the King Abdullah Financial District, the boutique showcases iconic collections like Opera, Hawaii, and Macri, alongside exquisite silverware lines such as Furry and Marina. The design features elegant parquet floors and wooden panels inspired by the brand’s Parisian boutique, with original sketches by Andrea Buccellati honoring the family’s legacy. A private salon offers a personalized, refined shopping experience, immersing visitors in Buccellati’s rich craftsmanship and Italian Renaissance-inspired artistry.
