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As we head into 2025, GRAZIA remains at the forefront, bringing you the freshest updates on the latest developments in fashion, beauty, and culture from the Middle East and beyond.
Stay in the loop with this edition of ICYMI, where we bring you all the must-know happenings as the region continues to buzz with excitement and innovation.
TUMI UNVEILS NEW GLOBAL FLAGSHIP AT DUBAI MALL
TUMI’s new flagship store at Dubai Mall is now officially open, and it’s their largest in the Middle East. The 1,646-square-foot store is a true work of art, with a futuristic exterior that captures the essence of travel. Inside, you can shop the latest luggage, business cases, and accessories, and even get your TUMI pieces personalized with exclusive monogramming services.
BETTTER BRINGS SUSTAINABLE FASHION TO THE UAE
Say hello to BETTTER, the sustainable fashion brand that’s just made its debut in the UAE at THAT Concept Store in Dubai. Founded by Julie Pelipas, BETTTER focuses on upcycling deadstock garments, turning them into reimagined, wearable art. Known for transforming men’s suits into chic womenswear, each piece tells a story of transformation and sustainability. With dynamic dresses made from repurposed blazers and upcycled coats, BETTTER is all about embracing change and rethinking the future of fashion.
Prada Unveils Two Boutiques at Bâoli Dubai
Prada has added a touch of Italian glamour to Dubai with the opening of two new boutiques at Bâoli Dubai on J1 Beach. Designed with nods to 1950s Italian design, the new spaces offer both men’s and women’s collections, with a particular focus on Prada’s iconic leather goods and accessories. The boutiques also feature the latest ready-to-wear collections, making it a must-visit for fashion lovers. The sleek, modern aesthetic of the retail space perfectly complements the luxurious vibe of Dubai’s newest beachfront destination, offering an unforgettable shopping experience.
MAISON ASSOULINE OPENS IN RIYADH
Maison Assouline has just opened its doors in Riyadh’s Bujairi Terrace, and it’s the ultimate cultural escape, combining books, luxury, and beautiful scenery all in one spot. The two-story boutique offers a selection of rare first editions, luxurious coffee-table books, and exclusive titles. Additionally, there’s a chic restaurant and piano bar where you can relax, sip on your favourite drink, and take in the views of Diriyah.
GEMY MAALOUF OPENS FIRST UAE BOUTIQUE AT DUBAI DESIGN DISTRICT
Looking for the perfect dress for that special occasion? Lebanese designer Gemy Maalouf has just opened her first UAE boutique at Dubai Design District (D3), and it’s an absolute dream. Known for her elegant, custom-made creations, Gemy’s new boutique brings her signature mix of glamour and craftsmanship to Dubai’s fashion scene. With a private bridal suite and stunning gowns inspired by the beauty of Lebanon, it’s the place to be for those looking for luxury, elegance, and a personal touch for their special occasion.
LOUIS VUITTON REOPENS FLAGSHIP IN RIYADH
Louis Vuitton has just reimagined its flagship store in Riyadh’s Centria Mall. Spanning two levels and 675 square meters, the new space is a celebration of all things LV, from iconic leather goods to the latest ready-to-wear collections and watches. This reopening marks a big milestone in Louis Vuitton’s Middle Eastern expansion, offering even more for the region’s stylish crowd.
MAGRABI X L’ATELIER NAWBAR
MAGRABi has teamed up with the iconic jewelry house L’Atelier Nawbar for a stunning new collection of 10 exclusive chains, crafted from 18k yellow gold, enamel, and precious stones. The collection blends MAGRABi’s signature elegance with L’Atelier Nawbar’s luxurious designs, creating a truly unique, limited-edition range. You can find these gorgeous pieces exclusively at MAGRABi’s Private Viewing Lounges in Dubai Mall and Tahlia Street in Jeddah. If you’re after something truly special, this is it.
SAUDI ARABIA TO HOST FIFA 2034
It’s official, Saudi Arabia has been chosen to host the 2034 FIFA World Cup! With the stunning Murabba Stadium in Riyadh set to host matches, the Kingdom is preparing for an unforgettable tournament. This is a huge moment for sports in the region, showcasing Saudi Arabia’s dedication to excellence in both sports and infrastructure.
ADIDAS LAUNCHES ADIZERO DESERT RUNNER COLLECTION
Adidas has dropped its new Adizero Desert Runner collection, inspired by the desert landscapes of the Arabian Peninsula. The limited-edition running shoes not only celebrate the region’s resilience but also showcase adidas’ cutting-edge design. To mark the launch, they’ve teamed up with artist David Popa to create a striking art installation in Sharjah that mirrors the strength and beauty of the desert. A must-have for runners who want a mix of style, function, and local style.
HUBLOT REVEALS THE CLASSIC FUSION ABU DHABI EDITION
Hublot has just launched the Classic Fusion Abu Dhabi Edition, a limited-edition watch designed to celebrate the heritage of the UAE. The watch features luxurious camel leather straps, an ode to the desert landscape, and sleek design elements that make it the perfect combination of tradition and innovation. A true collector’s item for those who appreciate both luxury and craftsmanship.
JIL SANDER LAUNCHES FINE JEWELRY COLLECTION
Jil Sander has just debuted its first fine jewellery collection, and it’s all about refined elegance. Featuring minimalist designs and impeccable craftsmanship, this new collection takes Jil Sander’s timeless aesthetic into the world of luxury jewels. Along with a new fragrance launch slated for 2025, Jil Sander continues to solidify its place as a lifestyle brand that exudes understated luxury.
