Newsfeed
As the festive season draws closer, Pandora is inspiring us to embrace something deeper than the simple act of gifting.
The Copenhagen-based brand’s latest campaign, BE LOVE, is a heartfelt call to action – a reminder that the true magic of the season lies in meaningful connections. While a beautifully wrapped gift can bring joy, it’s the love behind every gesture that truly makes the season unforgettable.
BE LOVE isn’t just about feelings; it’s about the gesture. It’s about the transformative power of love expressed through our interactions, big and small. So this year, Pandora wants us to go beyond the material and make every moment a celebration of the enduring bonds we share.
Taking centre stage in the campaign is a star-studded ensemble including global brand ambassadors Pamela Anderson, Chloe and Halle Bailey, along with supermodel Agyness Deyn and model Jocelyn Corona, who bring a powerful message to life. Through their charisma and connection, they embody Pandora’s vision of turning gifting into something profound – an expression of thoughtfulness and care that unites us all.
Pandora’s holiday collection is a treasure trove of inspiration, designed to reflect the season’s themes of light and love. From celestial-inspired designs to timeless symbols of holiday magic, every piece is crafted to tell a story. Whether you’re celebrating friendship, family, or romance, Pandora’s jewellery offers a meaningful way to honour those connections.
Crafted with premium materials like sterling silver, 14k gold, hand-blown Murano glass, and lab-grown diamonds, each piece is more than an accessory, it’s a keepsake. The artistry and attention to detail ensure that every gift feels as extraordinary as the love it represents.
Among the standout pieces are the Engravable North Star Lab-Grown Diamond Dangle Charm and the Engravable Love Heart Dangle Charm, perfect for adding a personal touch. The Splittable Sun & Moon Dangle Charm offers a poetic reminder of enduring connections, while the North Star Pendant Necklace, worn by Jocelyn Corona in the campaign, shines as a beacon of hope and unity.
“We wanted this collection to foster moments of connection—real, heartfelt connections,” says Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo. “It’s about embodying love, not just giving a gift. It’s about honouring the people we care about and celebrating the bond we share.”
Turning Gifting Into a Gesture of Love
This season, Pandora encourages us to rethink how we give. It’s not about the size or cost of the gift—it’s about the intention behind it. Whether it’s a sparkling charm that reminds someone of a shared memory or a sleek bracelet that captures their unique style, Pandora’s pieces are designed to deepen connections and celebrate love in all its forms.
So, as you shop this holiday season, remember the heart of Pandora’s message: BE LOVE.
After all, the greatest gift you can give is the profound connection we all crave—one that’s wrapped in love and shared with joy.
Shop the latest Pandora collection here.
