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As the Kingdom of Saudi Arabia prepares to mark arguably the film premiere of the year with Wicked, you’re invited to invest in your very own piece of this world of enchantment.
Embody your inner Glinda and Elphaba with ALDO, which has launched its first-ever capsule collection inspired by Wicked.
Teaming up with Universal Products & Experiences, ALDO has crafted a limited-edition collection that blends modern style with a sprinkle of magic — perfect for fans of fashion and fantasy alike.
Ahead of the launch of the film, the collection has received a stamp of approval from Glinda herself, played by Ariana Grande, when she stepped out in a custom pair of satin pink heels by ALDO for her appearance on Saturday Night Live last month.
The Wicked x ALDO collection is a stunning 33-piece range of footwear, handbags, and accessories for both men and women. Each piece is a tribute to the magical Land of Oz, reflecting the contrasting yet complementary styles of Wicked’s iconic characters, Elphaba and Glinda.
Think elegant emerald-toned pumps inspired by Elphaba’s mysterious allure and playful pink handbags straight out of Glinda’s wardrobe. From gem-encrusted loafers to bags that feel like statement pieces, every item captures the duality and charm of the witches’ unlikely friendship.
But the collection doesn’t just look good—it feels good too. ALDO’s innovative Pillow Walk™ technology ensures that every shoe offers unparalleled comfort with its dual-density foam and padded insoles. Whether you’re strutting through your day or dancing the night away, your feet will feel like they’re defying gravity.
It’s a collection which has been described by Daianara Grullon Amalfitano, Chief ALDO Brand and Product Officer, as a “dream come true”.
“To partner on a film that represents such empowering themes and bold iconography is unbelievable for us,” she explained.
Daianara added: “Our goal was to design a collection that not only celebrates the duality of these characters but also injects elements of elevated playfulness in wearable pieces that can be transformed from day to night. This capsule is a true representation to the magic and whimsy that both Wicked and ALDO bring to the table.”
Available now across ALDO stores in Saudi Arabia and online, it’s time to embrace your inner witch—whether you lean towards wickedly bold or delightfully pink, ALDO’s Wicked capsule collection has something for everyone. And for those eagerly awaiting the film, the first part of Wicked lands in theatres on November 22, 2024.
Shop the collection now on aldo.com.sa.
