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Brunello Cucinelli, hosted an exclusive night of style, taste and beauty in the dunes of the Dubai desert last week.
The special evening was hosted by founder and creative director Brunello Cucinelli himself and his daughter Carolina Cucinelli, vice president of the brand, with the luxury Italian fashion house unveiling its latest Spring/Summer 2025 collection, Endless Journey, and debuting its first-ever abaya capsule collection.
Styled by Marco Ferra, the collection featured modest and breezy silhouettes with a modern appeal, seamlessly blending classic elegance with contemporary trends.
Reimagining Saharan style through a luxurious, high-fashion lens, the stunning collection showcased neutral, pure and timeless colour palettes in the highest-quality fabrics.
Founded in 1978, the Brunello Cucinelli story began in the heart of Solomeo, Italy, with the eponymous designer’s vision to create coloured cashmere knitwear for both men and women. Today, the Italian luxury fashion brand is renowned for its use of the finest materials, impeccable craftsmanship, refined details, and its elegant yet relaxed contemporary style.
Following the presentation, which was held at Nara Desert Camp, Brunello and Carolina hosted an elegant dinner under the stars, attended by royals, celebrities and friends of the brand, to celebrate this special occasion. Notable guests included Tara Emad, Rym Saidi, Jessica Kahawaty and more, who joined host Brunello Cucinelli.
