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This festive season, Loro Piana, the master of luxury fabrics, invites you to step into its world of exquisite craftsmanship at Harrods through the enchanting Workshop of Wonders.
Dressed in the luxury house’s iconic Brompton Road façade, behind a whopping 36-window display, Loro Piana has transformed this space into a whimsical showcase that reveals the behind-the-scenes artistry of their ateliers. Coinciding with their 100-year legacy celebration, Loro Piana invites visitors from November 7, 2024, to January 2, 2025, to explore all things festive this season.
The Workshop of Wonders has used incredible design to bring Loro Piana’s story to life. The 36-window façade shares tales of the fibres that form the heart of Loro Piana’s collections. Flying baby goats leap across clouds of cashmere, symbolising the journey of Baby Cashmere from Mongolia to Italy. At the centre, a rotating globe sits atop a miniature version of Loro Piana’s factory in Quarona, Italy, mapping the Maison’s journey of sourcing and transforming the world’s finest fibres. So keep an eye out—everything is intentional.
Throughout this incredible journey, visitors will encounter an array of exclusive boutiques, artisanal workshops, and curated collections. These include the Newborn Pop-In Boutique, featuring special items like the Removable Cashfur Winter Kit, and the Loro Piana Interiors Store (The Art of Good Living Collection), offering a pristine home collection—from bedding to walnut, leather, and cashmere felt Chess and Backgammon sets.
The very best highlight of this experience is the two interactive pop-up boutiques inside Harrods, located at Door 6 and Door 9. At Door 6, guests can personalize the iconic Grande Unita cashmere scarf or browse a selection of cosy cashmere essentials, including beanies, socks, and scarves.
Door nine brings the art of gifting to life at the Cashmere Atelier, with treasures perfect for the season’s spirit of giving. Here, visitors can participate in workshops to craft ornaments using Loro Piana’s luxurious fibers and discover limited-edition treasures, from plush toys for newborns to intricately embroidered cashmere throws.
Loro Piana’s Workshop of Wonders is enchanting, educational, interactive, and undeniably the most charming addition to your holiday plans this season.
