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If exploring the intersection of hip-hop culture—with high-energy beats, immaculate streetwear, and a globally magnetic vibe—sounds up your alley, then the latest edition of Sole DXB 2024 is an unmissable experience.
Featuring world-charting artists, culinary hotspots and the coolest beauty spaces in Dubai, this melting pot of youth culture captures the city’s boundless creative energy and extends it beyond the region. Adding to this artistic exploration are Arab-born and bred fashion brands that have taken center stage in this year’s lineup.
The festival showcases an array of vibrant streetwear pieces, sleek contemporary minimalist designs, and dopamine-inducing accessories. This cultural pioneer’s platform elevates regional brands that are paving new paths in the expansive creative realm.
Sure, Ok
Long gone are the days where everyone wants a home that is just a medley of beige and neutrals. As youth across the region begin to reconnect with joys of maximalist styles, high energy pieces form fashion to furniture begin to gain momentum. Leaning into the new found love for vibrance, Dubai-based Zahra Khamissa launched Sure, Ok to showcase her unrivaled drive to create without constraints. From unconventional fruit glass skincare bottles, to bubbly ribbon hair decorations, Sole DXB will be the first to see the eclectic brands exclusive tote bags, alongside its vast arsenal of unreplicable handmade pieces.
CLAUDETTE
With pieces the seem to belong to some cartoon-like realm, Claudette is an adamantly playful brand that has flourishing in many corners of the world. From New York to Kuwait, this woman-led streetwear brand is now exploring the buzzing Dubai energy with its flamboyantly curious pieces. Adorned in cartoonish lettering, doodles and icons, indulge in a mosaic of upbeat graphic tees, striped shorts and more, at this wordly brand’s space at the electrify festival.
Qasimi
If you’re on the hunt for moody elevated pieces that balance muted elegance with touches of rugged roughness, the London based Middle Eastern-owned Qasimi seem to be exploring uncharted territory within this orbit. From metallic wads of fabrics draping across the torso oversized asymmetric outerwear creating unique silhouettes, each piece in this contemporary ready to wear unisex label hold a tone of chic unapologetic attitude and unpolished sophistication.
