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Unyielding in its influence the region’s upended flair and DNA is highly sought-after with a wealth of talent within the fashion industry and beyond. From legacy fashion powerhouses to popular high jewellery Maisons, Arab stars are being called up in waves to stand as esteemed brand ambassadors across the luxury space.
Whether it be for the strong purchase power of the Middle East or the unfaltering devotion to regal lavish living, internationally acclaimed brands are beginning to realise the untapped power of the Arab world.
Encompassing a range of talents, here are all the brands who have appointed Arab brand ambassadors to lead the way in 2024, so far.
Balqees for Messika
A symbol of grace and modernity within the region and beyond, renowned Emirati singer Balqees is one of the latest to join the elite circle of friends at French fine jewellery maison, Messika. Spearheading its revitalising Lucky Move Color campaign, the contemporary Arab figure was front and centre in a series of launching imagery for the bold yet polished new collection.
Huda El Mufti for Dolce & Gabanna
High fashion continues to swivel its head to the Arab region for inspiration and direction as Dolce&Gabbana appoints its first-ever regional ambassador. A break out talent at just 22, Huda E Mufti is an Egyptian actress that many have adored since her introduction to the industry. Experiencing unprecedented success in her game-changing role as Nadine in Haza A Masaa, the Cairo-based beauty has amounted 3.4 million followers on Instagram for her sleek, yet slightly whimsical sense of style and creative expression.
Amina Muaddi, Dana Hourani & Mila AlZahrani for Boucheron
A love for bejeweled opulence runs deep and wild in the in Middle East, so when it came to celebrating the 20 years of its signifying Quatre pieces, the Paris-bred luxury jewellery house Boucheron tapped four leading icons to front this milestone. From the A-list approved footwear brand owner Amina Muaddi to never-faltering Lebanese cool girl and consistently charting pop-artist Dana Hourani, the brand’s ability to gauge the culture’s temperature is evident. Armed with an unwavering commitment to telling the stories of unheard women, the GCC born Saudi actress Mila Al Zahrani also joined as one the brands Arab ambassadors with her ultra chic and refined taste.
Razane Jammal For Dior
From jewellery to ready to wear, the reach of Arab ambassadors continues to seep past any boundaries as Dior’s beauty and skin sector also assigns Lebanese star Razane Jammal as its regional Women’s Ambassador.
