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Over the weekend, Hailey Bieber announced she had a “surprise’ coming to her 53 million Instagram followers. Given the model-turned-mogul is currently pregnant with her and Justin Bieber’s first child, netizens naturally assumed that the soon-to-be-mother was referring to her impending arrival.
The nature of the mysterious message was picked apart, especially since the 27-year-old has been relevantly silent on social media for over a month now. Bieber also hasn’t flaunted her fashionable maternity style since her slew of bump-baring ensembles out in New York City in June. Despite the Saint Laurent muse being in her final trimester, it appears that she was only referring to her ongoing pop-up photobooth project launched as part of Rhode’s summer skincare tour.
In celebration of her sold-out pocket blush launch, Bieber created a marketing activation that invited fans down to take branded photos and pick up their very own tinted peptide lip treatment. With the travelling tour’s last stop being her musician husband’s native Toronto, her supporters were wondering if she was also hinting at revealing the bub.
Unfortunately, Bieber has kept mum about her pregnancy, only opening up to W Magazine in an exclusive interview earlier in the year. Speaking about everything from her approach to navigating fame and motherhood to her growing distance from the Baldwins, Bieber candidly revealed her choice to share the journey with the world.
“I probably could have hid it until the end,” she said. “But I didn’t enjoy the stress of not being able to enjoy my pregnancy outwardly. I felt like I was hiding this big secret, and it didn’t feel good. I wanted the freedom to go out and live my life.”
