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Always looking ahead, the iconic motor conglomerate Rolls-Royce Motor Cars had yet another astounding year – perhaps one of their most successful to date.
Expanding, enhancing and elevating, the story of the luxury brand continues to build itself in unprecedented ways. From new business milestones, to future projects and pathways, there’s a lot to look forward to.
If the world of luxury, elevation and culture is up your alley, learn about the legendary brand’s current trajectory below.
A monumental 2023
While consistently growing and reaching new heights is a promising sign for any company, it’s especially astounding for a brand that’s 119 years old. With the first Rolls-Royce built in 1904, hundreds of thousands have been produced and sold since. In 2023, particularly, an astonishing 6,032 cars have entered the homes and roads of the brand’s global clientele. The highest number since the company’s onset.
A Growing Love In The Middle East
While the luxury cars have enjoyed global growth across every region, the Middle East has distinguished itself as an important market. Not only for an ever growing appreciation for the pinnacle luxury vehicles, but as a leading source for their Bespoke Commissions. Consistent with Rolls-Royce’s unconventionality, almost every aspect of the motor cars is customisable to your personal liking. As the pinnacle of luxury, it isn’t a surprise that Dubai’s admiration for elevation is reflected in our appreciation for the Rolls-Royce masterpieces.
A new chapter
The year of 2023 marked a new chapter in the Rolls-Royce Motor Car fleet with the unveiling of Spectre, the world’s first ultra-luxury electric super coupé. In fact, it was a prophecy made more than a century ago by Rolls-Royce co-founder Charles Rolls, who predicted an electric future for the motorcar. The launch of Spectre marks an entirely unexplored arena of luxury, this environmentally sustainable vehicle blends artisanship and innovation like no other. Uncompromising of the label’s refined DNA or essence, this automotive success paints a new green path for the Rolls-Royce brand.
Turning a New Leaf
Though Rolls-Royce’s history is deep and fruitful, the brand also knows the importance of looking ahead. In 2023, the company announced large investments in elevating their production process to not only surpass the ever-growing expectations of their clientele, but to start laying down the groundwork for their future electronic vehicles. As making climate-conscious decisions become an amplifying priority, Rolls-Royce is securing the framework to offer sustainable options to future customers.
