There are few fashion items that become so mythologised, they manage to transcend their corporeal form. But Fendi’s iconic Baguette bag, first introduced by Silvia Venturini Fendi in 1997, is one such rare example. The Baguette rapidly evolved from a small, top-handle shoulder bag into a cultural touchpoint, thanks in large part to its many cameos on Sex And The City. The house originally lent the little-known style to the wardrobe department of the HBO series as props, but it quickly garnered popularity and generated worldwide waitlists when lead character Carrie Bradshaw famously declared, “It’s not just a bag, it’s a Baguette.”
The compact construction – inspired by the eponymous savoury French loaf – meant the Baguette almost wasn’t made, as its size was a point of contention within the house. The design was arguably less practical than its contemporaries at the time, but Venturini Fendi successfully advocated for the style, which went on to become what is widely considered the first crowned ‘It Bag’. Fendi’s Baguette is believed to have single-handedly heralded in a new era for accessories, one that sometimes necessitated the crossing of state lines to secure a sought-after handbag.
In the decades since, the Baguette style has sold more than 20 million units and we’ve seen it slung across the shoulders of Naomi Campbell and Kate Moss. Now the Italian house has revived and reconstructed the beloved Baguette in a host of colours and finishes, from sequins to logo-emblazoned pillowy leather, while remaining reverential to the heritage style.
This is Fendi’s new work of art.
BAGUETTE HANDBAG, FENDI, SHOP NOW