Produced in association with Tommy Hilfiger
The fourth Tommy Jeans Fall collection of ’90s-inspired streetwear spiced with All-American sass dropped in Australia this week, along with a cool campaign celebrating self-expression.
Needless to say, the collection is the same easy-wear, edgy style of weekend-wear we’d expect of the Tommy Hilfiger line, which has been fronted for the past two seasons by Hailey Baldwin, Anwar Hadid and Sofia Richie: lots of denim, bright block colours and in-your-face logos.
Its advertising campaign, which has steered away from the usual celebrity faces, is just as punchy. Shot in London, Berlin and New York City, it stars up-and-coming models and influencers Jonah Levine, Jiahe Zhang, Elliot Jay Brown, Zsa Zsa Inci Burkle, Aaron Max and Anajah Hamilton, who each have a unique aesthetic. Produced by online men’s lifestyle portal HYPEBEAST, it sees the talent put their own creative styling twists on the collection.
But cool designs and clever pics aside, there’s one standout piece in the range that sparked hearts in our eyes at GRAZIA HQ: a satin-look quilted bomber jacket that takes the current logomania trend next level.
Tommy Jeans, Women’s 90s Quilted Bomber, $299 at The Iconic. SHOP NOW
Perfect for wearing over jeans and white tee (obvs), but also ideal for amping up cropped black pants or an LBD, it might just be the most versatile outerwear you drop cash on for 2018.
Not the right season for jackets? Merely a trivial detail – and cool nights are still a factor, particularly if you’re heading overseas this holiday season. And there’s always room for a scene-stealing flag-print bomber in our all-year-round wardrobe. Stash it now if you’re smart.
The Tommy Jeans Capsule #4 collection dropped in Tommy Hilfiger retail stores, an online via partners like The Iconic and Universal Store, on November 15.
Tell us in the comment in below what you think of this collection and its unique, non-celeb campaign.