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Lights, Camera, Obscura!
Off the heels of their futuristic Spring/Summer 2024 collection, Sportmax returns to the Milan Fashion Week schedule on Day 4 of the proceedings to present their upcoming Fall/Winter 2024 show. Last season saw creative director Grazia Malagoli fuse utility with a boundary-bushing digital edge, staging the show in an aquatic-esque tiled space featuring a real-life fish tank on the runway.
This season, it appears the youth-driven Italian luxuriate will continue this cerebral approach with a collection titled “Camera Obscura”. To save you a Google, the title refers to the act of projecting the outside world through a small pinhole. With this light technique encapsulating themes of obscured vision, graphical perspective and abstract light, we’re giddy with excitement imagining the optical illusions the brand has concocted for us. A tantalising name indeed!
“Camera Obscura” will make its debut to Milanese savants (and those tuning in virtually) on Friday, February 23rd. For locals, the show will take place at 11:45AM, with those viewing from Sydney can enjoy the procession at 9:30PM that same day. For Manhattanites across the pond, Sportmax’s show is bright and early at quarter to six—what a way to start your day! The show can be live-streamed below or on the Sportmax website. A location we will no doubt be dutiful browsing and refreshing until the moment comes.
After the show, GRAZIA will be delivering our guide to the collection to serve as a compendium to your early-morning or late-night observations. For ease, we’ve linked the show below to save you the hassle of opening another tab. Simply refresh our site the morning of the show and et voilà! (Or should we say “eccoci qua”, as the Italians would!)
