Remember the days when it was faux pas to flash your undies over your waistband? Well, no more. Maybe it’s the way she wears them, but the high-top Calvin Klein pants Solange Knowles sports in the brand’s newest campaign have rewritten the styling rules.

That’s not the only striking thing about the combined jeans and underwear range promo, which stretches the American label’s three-year-old #MYCALVINS self-love mantra to a new focus: Our Family #MYCALVINS.

Solange Knowles stars in the new Calvin Klein Underwear and Calvin Klein Jeans campaign
Credit: Willy Vandeperre for Calvin Klein

In the first of a series of micro-campaigns to run over the next few months, the singer and artist has tapped her ‘work-family’ to star with her, playing on the ‘friends are the family you chose for yourself’ quip.

(Some side trivia: Willy Vandeperre, the same photographer who shot this Calvin Klein Underwear campaign starring Australian model Abbey Lee Kershaw, returned for this one too. His minimalist aesthetic has clearly made him a brand favourite.)

Knowles’ hand-picked cast? Singer/songwriters Dev Hynes, Kelela, Caroline Polachek and Adam Bainbridge (Kindness). All have worked closely with the star recently. For example, Solange used one of Kelela’s songs on her recent Saint Heron compilation, the first album released by her new label Saint Records.

From left: Kelala, Adam Bainbridge, Solange Knowles, Dev Hynes and Caroline Polachek
Credit: Willy Vandeperre for Calvin Klein 

While we don’t yet know who the talent for the other campaigns will be, a statement by the brand says they “will represent the bridging of several generations stylistically, musically and culturally.”

As for those high-waisted CK briefs: if Solange says they’re hot, then we’re sold with a capital S.

See MORE Chapter 1: Calvin Klein Our Family #MYCALVINS campaign PICS